Image personalization is an extremely powerful marketing tool that combines customer information, graphic fonts, and a background image to produce a set of compelling imagery that is specific to each recipient. Image personalization enables users to produce truly unique personalized images and customized marketing campaigns. Marketers can use personalized images to engage their customers and make them feel unique, special and valued.
Organizations using personalized imagery undeniably experience and witness improved marketing campaign effectiveness. Personalized graphic communications allows you to:
Electrify Your Marketing Campaigns
Get Read, Get Results
Connect to Your Audience
Use Our Designs or Create Your Own
Solutions for Every Organization
PTI’s image personalization technology suite, FusionPro Expression, is comprised of both desktop and online software solutions that produce personalized images for any media that allows for dynamic input. FusionPro Expression Templates contain all design elements including imagery, fonts, three dimensional paths, and text attributes. The Expression template is then used in combination with a database or data feeds to compose personalized images. Dynamic image composition can occur on demand for digital media using a URL string.
When in-house designers are available, companies can create their own designs to produce unique and proprietary personalized imagery. Designers simply need to choose a background image and either create a new font or use one already available from our templates gallery. Our template fonts can be skewed, angled, distorted and shadows can be applied as desired using FusionPro Expression Creator, to create mesmerizing lifelike personalized images.
Image and font templates are available to help organizations get started with image personalization. Companies simply need to merge the template of their choice with their customers’ database, and embed the final personalized images in their marketing pieces to produce remarkable and astonishing results. To view all complimentary and on sale templates, visit our templates gallery.
The PTI design services team can design and create custom personalized image templates specifically for your organization to be used in any personalized marketing campaign that includes emails, microsites, and print materials. Our design services are diverse and range from photography, to font design, to overall image template creation.
FusionPro Expression Creator is the premiere image personalization solution that combines data and imagery to produce truly unique and compelling personalized images. The use of personalized images within print, email, web, and other marketing vehicles has been proven to dramatically increase readership and response rates. This innovative product is now widely available and affordable to the marketplace operating on both MAC and PC platforms. Best of all, FusionPro Expression products offer unlimited usage with no charge per image providing limitless possibilities.
Compose high volume images on demand for email and web using PTI’s bank of Cloud servers.
FusionPro Expression Producer (Cloud) is the premiere image personalization solution that combines data and imagery on demand to produce truly unique and compelling customized images. The use of personalized images within email and web has been proven to dramatically increase readership and response rates.
Now you don’t need your desktop computer or onsite servers to instantly generate FusionPro Expression images. Simply send us your FusionPro Expression Template, and we’ll provide you a dynamic URL that can be used in any email engine, website, or other digital media that can provide personalized text.
1. Create Expression Template with FusionPro Expression Creator
2. Upload Expression Template to Cloud and Produce Campaign URL
3. Place URL in HTML Code and Insert Personalization Variable
4. Publish Campaign and Recipient/Visitor Images are Called as Needed
PTI’s professional services team can provide all services needed to execute a campaign with personalized images. Alternatively, organizations can purchase FusionPro Expression solutions and directly create and execute campaigns.
The power of personalized images can fully be utilized across different media platforms such as email, web, mobile, and print. FusionPro Expression images can be used within your own marketing campaign tools or take advantage of PTI’s products and services.
PTI’s marketing personalization suite includes best in class solutions to produce personalized imagery, URLs, microsites, and personalized print campaigns. For personalized email and mobile campaigns, PTI offers ExactTarget products for the ultimate cross-media solution suite. FusionPro Expression also integrates with MarcomCentral, PTI’s premiere marketing on demand system.