The MarcomCentral Blog

Here’s How This Financial Services Marketing Team Rolled Out Marketing Asset Management
Here’s How This Financial Services Marketing Team Rolled Out Marketing Asset Management 780 460 Leslie Pinkerton

One out of four companies claim that internal resistance to change is a major obstacle to their adoption of marketing technology. Rolling out new technology is often an uphill battle, as many employees who have been part of a company or industry a long time are fearful of change. For the marketing team at Cornerstone,…

read more
4 Tips for Serving Multiple Audiences in Financial Services Marketing
4 Tips for Serving Multiple Audiences in Financial Services Marketing 780 460 Leslie Pinkerton

Financial Services marketing teams often need to create and maintain compliance-approved collateral, messaging, and training materials for very different audiences within their organization. Whether they’re servicing distributed sales teams or internal employees, Financial Services marketers must ensure every audience has access to the materials they need in a convenient, hassle-free way. Successfully enabling different audiences…

read more
2 Key Strategies for Marketers in Manufacturing
2 Key Strategies for Marketers in Manufacturing 780 460 Leslie Pinkerton

Back in 2007, Forrester Research published a study that stated over 90% of buyers beginning a search for a product start on the web. If that was true then, it’s even truer now- just with more mobile devices in the mix. Marketers in manufacturing have historically relied heavily on the re-seller channel and traditional marketing…

read more
3 Reasons to Consider Marketing Asset Management over Digital Asset Management
3 Reasons to Consider Marketing Asset Management over Digital Asset Management 780 460 Leslie Pinkerton

You may find yourself considering a multitude of marketing technologies these days. After all, you’ve got literally thousands to choose from. You’ve seen this (very hard to read) image from Scott Brinker, right? What’s on your short list? Have you ever considered using a Marketing Asset Management (MAM) platform? If you’re not familiar with this type…

read more
Why Marketing Asset Management Matters Now, More than Ever
Why Marketing Asset Management Matters Now, More than Ever 780 460 Jody Scheldt

What is marketing asset management? To answer that question, refer to our guide, “Busting the 5 Myths About Marketing Asset Management, DAM, and Project Management.” Marketing • Asset • Management (MAM) (n): The use of a central repository to customize, organize, and distribute finished sales and marketing content to both offline and online channels. Includes…

read more
3 Strategies Used by Global Companies to Ensure Brand Compliance
3 Strategies Used by Global Companies to Ensure Brand Compliance 780 460 Matt Roberts

When it comes to supplying global content, organizations that operate in multiple countries face a number of challenges. You must preserve the integrity of your company’s image and its brand promise, no matter the corner of the globe an interaction is happening with a customer. Ensuring brand compliance for global brands is an important part…

read more
The Rules of Distributing Content in a Boring Industry (Part 2)
The Rules of Distributing Content in a Boring Industry (Part 2) 780 460 Leslie Pinkerton

So, you work in a “boring” industry – one where the rules are so tightly regulated that it’s difficult to get things done quickly, or create content that’s creative and risky. The challenges facing marketers in highly-regulated industries like financial services are not easy to overcome. This is part two in a series focused on…

read more
How to Be Creative in a Boring Industry (Part 1)
How to Be Creative in a Boring Industry (Part 1) 780 460 Leslie Pinkerton

Do you work in a “boring” industry? If you struggle to explain what your company does to your friends or family without eliciting a “yawn,” then yes, you may very well work for a “boring” industry. In these highly-regulated industries, marketers face very real challenges in the creative process, which often bars their content from…

read more
What Franchises Should Know About Compliance from a Burger Lawsuit
What Franchises Should Know About Compliance from a Burger Lawsuit 780 460 Jody Scheldt

What do burgers, coffee, and brand compliance have in common? In one of the great legal court battles of our time, In-N-Out Burger filed a trademark infringement lawsuit against Smashburger earlier this year. The reason? In-N-Out claimed their fast-food rival’s “Smashburger Triple Double” was too similar to its own “Double-Double” burger. If you’re not familiar…

read more