The MarcomCentral Blog

We recently partnered with the Demand Gen Report to release a new guide on brand management. Part of the reason we felt compelled to cover this topic was due to how often we hear from our customers and prospective customers what a massive challenge it is to maintain consistent branding across a company’s channels. There…

One out of four companies claim that internal resistance to change is a major obstacle to their adoption of marketing technology. Rolling out new technology is often an uphill battle, as many employees who have been part of a company or industry a long time are fearful of change. For the marketing team at Cornerstone,…

You may find yourself considering a multitude of marketing technologies these days. After all, you’ve got literally thousands to choose from. You’ve seen this (very hard to read) image from Scott Brinker, right? What’s on your short list? Have you ever considered using a Marketing Asset Management (MAM) platform? If you’re not familiar with this type…

What is marketing asset management? To answer that question, refer to our guide, “Busting the 5 Myths About Marketing Asset Management, DAM, and Project Management.” Marketing • Asset • Management (MAM) (n): The use of a central repository to customize, organize, and distribute finished sales and marketing content to both offline and online channels. Includes…

Do you work in a “boring” industry? If you struggle to explain what your company does to your friends or family without eliciting a “yawn,” then yes, you may very well work for a “boring” industry. In these highly-regulated industries, marketers face very real challenges in the creative process, which often bars their content from…