The MarcomCentral Blog

Brand likeability is defined as “a brand strategy based on attractiveness, credibility, and expertise in order to create attachment and love by delivering beneficial outcomes for consumers and brands alike.” Now, more than ever, marketing and branding teams are moving towards creating campaigns that reinforce a brand’s overall reputation and build respect and likeability with…

It’s been a year now since the world changed and a year since most of us have had to adapt our kitchens, living rooms, or bedrooms into our full-time offices. We may have settled into this new normal by now, but challenges continue to arise in this ever-changing climate that force us to get creative…

What does your day to day look like in your role? Easy enough question, right? As a Marketing Manager, however, this can be tough to answer because we often wear many hats that make our day to day look completely different. We are the ones putting out fires, answering numerous one-off requests, regularly put in…

Practically everywhere we look we are greeted with some type of ad or marketing promotional content. In 2007, Yankelovich, a market research firm, estimated that a person living in a city 30 years ago saw up to 2,000 advertising messages a day, compared with up to the 5,000 daily 14 years ago. That 5,000 has…

Say you’re in the market for a new car. Because you value sustainability, perhaps you start to browse Tesla. Suddenly, you begin to notice more ads for electric vehicles and subconsciously rule out more rugged, all-terrain cars. This is the power of branding, or the ability for an organization to influence consumer behavior.  Branding is…