The MarcomCentral Blog

A Brand Likability Contest
A Brand Likability Contest 780 460 Claire Martin

Brand likeability is defined as “a brand strategy based on attractiveness, credibility, and expertise in order to create attachment and love by delivering beneficial outcomes for consumers and brands alike.” Now, more than ever, marketing and branding teams are moving towards creating campaigns that reinforce a brand’s overall reputation and build respect and likeability with…

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Getting Creative with your Marketing during COVID
Getting Creative with your Marketing during COVID 780 460 Claire Martin

It’s been a year now since the world changed and a year since most of us have had to adapt our kitchens, living rooms, or bedrooms into our full-time offices. We may have settled into this new normal by now, but challenges continue to arise in this ever-changing climate that force us to get creative…

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Day in the Life of a Non-Profit Marketing Manager
Day in the Life of a Non-Profit Marketing Manager 780 460 Claire Martin

What does your day to day look like in your role? Easy enough question, right? As a Marketing Manager, however, this can be tough to answer because we often wear many hats that make our day to day look completely different. We are the ones putting out fires, answering numerous one-off requests, regularly put in…

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FusionPro Continues on Path of Innovation with Release of Version 12.0 and New Patents
FusionPro Continues on Path of Innovation with Release of Version 12.0 and New Patents 780 460 MarcomCentral

Chicago, IL – January 13, 2020 MarcomCentral’s FusionPro® product line, a leading provider of Document Automation software solutions, today announced two new patents and the release of software Version 12.0.0. This release focuses on three primary functions: to create an intuitive experience for desktop users, to improve companies’ workflows, and to streamline document automation. Document Automation By eliminating manual…

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5 Ways to Personalize Your Marketing- Easily!
5 Steps to Personalize Your Marketing – Easily!
5 Steps to Personalize Your Marketing – Easily! 780 460 Claire Martin

Practically everywhere we look we are greeted with some type of ad or marketing promotional content. In 2007, Yankelovich, a market research firm, estimated that a person living in a city 30 years ago saw up to 2,000 advertising messages a day, compared with up to the 5,000 daily 14 years ago. That 5,000 has…

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Mind Over Matter: Using Brand Psychology to Connect with Customers
Mind Over Matter: Using Brand Psychology to Connect with Customers 780 460 MarcomCentral

Say you’re in the market for a new car. Because you value sustainability, perhaps you start to browse Tesla. Suddenly, you begin to notice more ads for electric vehicles and subconsciously rule out more rugged, all-terrain cars. This is the power of branding, or the ability for an organization to influence consumer behavior.  Branding is…

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creative assets
How to Improve Your Marketing Campaigns with Creative Assets
How to Improve Your Marketing Campaigns with Creative Assets 780 460 MarcomCentral

Since the digitization of marketing, brands possess unique new opportunities to elevate the way they attract prospective customers. Through digital marketing, brands can now insert themselves into almost every facet of consumers’ daily lives, fighting for their constant attention and—more importantly—their loyalty.  How? By using creative assets that not only tell a compelling story, but…

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brand experience
Keeping Customers Engaged with Powerful Brand Experiences
Keeping Customers Engaged with Powerful Brand Experiences 780 460 MarcomCentral

Think about a time when you felt a positive connection with a brand. Maybe it was this morning when you opened Spotify and were exposed to some new favorite tunes thanks to the Discover Weekly playlist. Perhaps it was receiving a warm welcome from a Walmart greeter during your last visit. Regardless, these moments made…

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marketing technology
What Is Marketing Technology (MarTech) and Why Do You Need It?
What Is Marketing Technology (MarTech) and Why Do You Need It? 780 460 MarcomCentral

Marketing and technology go hand in hand. In fact, Gartner predicted back in 2017 that Chief Marketing Officers (CMOs) would spend more on technology than Chief Information Officers (CIOs). What was initially thought to be a polarizing statistic ended up almost right on target, with CMOs allocating 3.24% of revenue to technology spending compared to…

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