A Brand Likability Contest
A Brand Likability Contest https://marcom.com/wp-content/uploads/2021/02/img-brand-likeability.jpg 780 460 Claire Martin https://secure.gravatar.com/avatar/95ad1c9f84949526fc95aa5d354af192?s=96&d=mm&r=gBrand likeability is defined as “a brand strategy based on attractiveness, credibility, and expertise in order to create attachment and love by delivering beneficial outcomes for consumers and brands alike.” Now, more than ever, marketing and branding teams are moving towards creating campaigns that reinforce a brand’s overall reputation and build respect and likeability with…
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