The MarcomCentral Blog

Updated from the original post on November 29, Trying to keep track of your brand assets can often feel like the “wild west,” where documents and digital assets are scattered around shared folders and desktops, in multiple formats, versions, and channels, while employees who have gone rogue create non-compliant, unapproved assets to satisfy their immediate…

We recently partnered with the Demand Gen Report to release a new guide on brand management. Part of the reason we felt compelled to cover this topic was due to how often we hear from our customers and prospective customers what a massive challenge it is to maintain consistent branding across a company’s channels. There…

One out of four companies claim that internal resistance to change is a major obstacle to their adoption of marketing technology. Rolling out new technology is often an uphill battle, as many employees who have been part of a company or industry a long time are fearful of change. For the marketing team at Cornerstone,…

You may find yourself considering a multitude of marketing technologies these days. After all, you’ve got literally thousands to choose from. You’ve seen this (very hard to read) image from Scott Brinker, right? What’s on your short list? Have you ever considered using a Marketing Asset Management (MAM) platform? If you’re not familiar with this type…

What is marketing asset management? To answer that question, refer to our guide, “Busting the 5 Myths About Marketing Asset Management, DAM, and Project Management.” Marketing • Asset • Management (MAM) (n): The use of a central repository to customize, organize, and distribute finished sales and marketing content to both offline and online channels. Includes…