The MarcomCentral Blog

retail marketing
Top 4 Ideas for Localizing Your Retail Marketing Efforts
Top 4 Ideas for Localizing Your Retail Marketing Efforts 780 460 MarcomCentral

Localization—the act of adjusting marketing assets to a specific market or locale—is a hot topic in the marketing world as brands of all sizes look to attract and entice more consumers with relevant, targeted content. And yet, many marketers are struggling to crack the localization zip code, so to speak. A study from the CMO…

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global marketing campaign
Laying the Groundwork to Success for Your Global Marketing Campaign
Laying the Groundwork to Success for Your Global Marketing Campaign 780 460 MarcomCentral

No longer restricted by geographical boundaries thanks to technology, the world is more connected than ever before. Companies now possess extraordinary means to reach out, communicate, connect, share, and spread information and messages to their customers using global marketing tactics. With the click of a trackpad, any brand can launch a piece of content out…

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marketing collateral strategy
5 Tips to Organize Marketing Collateral
5 Tips to Organize Marketing Collateral 780 460 MarcomCentral

We previously discussed how marketers’ laptops often resemble a messy storage closet, holding a plethora of brand assets and marketing materials with little organization. This can happen when organizations use shared drives to house their marketing assets and neglect the upkeep of these drives. As a result, finding branded templates or other pieces of sales…

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distributed marketing
How Distributed Marketing Allows for Consistent Brand Messaging
How Distributed Marketing Allows for Consistent Brand Messaging 780 460 MarcomCentral

Imagine baking gingerbread cookies without a cookie cutter. After realizing how frustrating and tedious that endeavor would be, it’s abundantly clear that the cookie cutter is one of the fundamental tools for the craft cookie-making industry. Thanks to cookie cutters, bakers no longer have to toil for hours forming cookies into shapes like festive people…

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marketing assets
Avoid the Desktop Storage Closet: Using MAM for Brand Consistency
Avoid the Desktop Storage Closet: Using MAM for Brand Consistency 780 460 MarcomCentral

We’re back with Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. As projects begin to ramp up, the production of various marketing assets starts to increase at a rapid pace. From blog posts to infographics to email marketing copy, Mike starts chipping away at content creation…

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marketing collateral management system
Best Practices for Marketing Collateral Management
Best Practices for Marketing Collateral Management 780 460 MarcomCentral

From e-books to infographics to printed brochures, today’s businesses are constantly creating a wealth of assets and marketing collateral to support their branding and creative efforts. Why? Let’s think about the buyer’s journey. As a brand, it takes time and effort to gain the trust of your potential customers, but how can you accomplish this?…

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marketing communication tools
What Are Marketing Communication Tools?
What Are Marketing Communication Tools? 780 460 MarcomCentral

As a marketer, there is a treasure trove of tools at your disposal to help your organization generate awareness and support sales efforts—these are known as marketing communication tools. Marketing communication tools are a set of diversified programs designated to communicate with your target audience effectively. Any good marketer knows the importance of utilizing marketing…

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super bowl ads
These Brands Scored Big with Their Super Bowl Ads
These Brands Scored Big with Their Super Bowl Ads 780 460 MarcomCentral

Super Bowl LIV is right around the corner. And while the San Francisco 49ers prepare to take on the Kansas City Chiefs, marketers are suiting up off the field to fight for viewers’ attention. When it comes to Super Bowl ads, the pressure is on. With 30-second commercial slots costing up to $5.6 million and…

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Building Better Brands
Ready to Build a Better Brand? Here’s How Brand Management Can Help
Ready to Build a Better Brand? Here’s How Brand Management Can Help 780 460 MarcomCentral

At the heart of every great brand is a true identity. It’s what the brand stands for, how it connects, and how it produces value in the world. The brand takes shape through hundreds, if not thousands, of interactions. And every interaction is a chance to connect and build one more block of your brand. …

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