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Mind Over Matter: Using Brand Psychology to Connect with Customers
 Mind Over Matter: Using Brand Psychology to Connect with Customers 780 460 MarcomCentral
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Say you’re in the market for a new car. Because you value sustainability, perhaps you start to browse Tesla. Suddenly, you begin to notice more ads for electric vehicles and subconsciously rule out more rugged, all-terrain cars. This is the power of branding, or the ability for an organization to influence consumer behavior.  Branding is…

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creative assets
How to Improve Your Marketing Campaigns with Creative Assets
 How to Improve Your Marketing Campaigns with Creative Assets 780 460 MarcomCentral
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Since the digitization of marketing, brands possess unique new opportunities to elevate the way they attract prospective customers. Through digital marketing, brands can now insert themselves into almost every facet of consumers’ daily lives, fighting for their constant attention and—more importantly—their loyalty.  How? By using creative assets that not only tell a compelling story, but…

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brand experience
Keeping Customers Engaged with Powerful Brand Experiences
 Keeping Customers Engaged with Powerful Brand Experiences 780 460 MarcomCentral
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Think about a time when you felt a positive connection with a brand. Maybe it was this morning when you opened Spotify and were exposed to some new favorite tunes thanks to the Discover Weekly playlist. Perhaps it was receiving a warm welcome from a Walmart greeter during your last visit. Regardless, these moments made…

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marketing technology
What Is Marketing Technology (MarTech) and Why Do You Need It?
 What Is Marketing Technology (MarTech) and Why Do You Need It? 780 460 MarcomCentral
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Marketing and technology go hand in hand. In fact, Gartner predicted back in 2017 that Chief Marketing Officers (CMOs) would spend more on technology than Chief Information Officers (CIOs). What was initially thought to be a polarizing statistic ended up almost right on target, with CMOs allocating 3.24% of revenue to technology spending compared to…

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sales enablement strategy
The Recipe for a Winning Sales Enablement Strategy
 The Recipe for a Winning Sales Enablement Strategy 780 460 MarcomCentral
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Sales enablement is being increasingly utilized by companies to provide their sales teams with the information, content, and resources they need to sell more effectively. And because sales serves as an extension of a brand’s overall marketing efforts, it’s essential that marketing teams tackle sales enablement head on as well. With both sales and marketing…

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MarcomCentral Recognized Among “Best Places to Work in San Diego” 2020
 MarcomCentral Recognized Among “Best Places to Work in San Diego” 2020 780 460 MarcomCentral
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Solana Beach, CA (August 26, 2020) –  MarcomCentral, MarcomCentral, an industry-leading, cloud-based digital asset management (DAM) company, was named among the “Top 100 Best Places to Work” in San Diego 2020, placing tenth in the medium sized business category. The award, which was announced in the San Diego Business Journal on Monday, August 24th, signifies…

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Retailers Should Embrace Brand Asset Organization for Marketing Success
 Retailers Should Embrace Brand Asset Organization for Marketing Success 780 460 MarcomCentral
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By: Total Retail Magazine Date: June 26, 2020 “The peak holiday retail sales period is make-or-break for most retailers. This year more than ever before, the 2020 holiday season will be even more crucial as retailers attempt to recoup their Q1 losses due to store closures related to COVID-19. In the coming months, planning for…

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MarcomCentral Appoints New Vice President of Sales, Leonard DiMiceli, As DAM Provider Enters Next Phase of Growth and Innovation
 MarcomCentral Appoints New Vice President of Sales, Leonard DiMiceli, As DAM Provider Enters Next Phase of Growth and Innovation 780 460 MarcomCentral
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By: NewsBreak and Mar Tech Series Date: June 9, 2020 Leading digital asset management company announces new addition to leadership team MarcomCentral, an industry-leading, cloud-based digital asset management (DAM) company, announced the appointment of a new Vice President of Sales, Leonard DiMiceli. In this position, DiMiceli will lead the company’s sales strategy including expanding growth…

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The Importance Of Marketing Localization During Times Of Disruption
 The Importance Of Marketing Localization During Times Of Disruption 780 460 MarcomCentral
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By: Byung Choi for StreetFight and Newsbreak Date: June 3, 2020 “As the world continues to grapple with the Covid-19 pandemic, it is more important than ever for retailers to stay connected to their local communities in order to stay relevant. New challenges are constantly emerging, and these challenges are not just new, they are…

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