Posts By :

Guest Author

An Insider’s Guide to Mastering the Customer Experience
An Insider’s Guide to Mastering the Customer Experience 780 460 Guest Author

By: Les Barker I previously worked for an organization that generated $14 million a year in revenue. My department was responsible for a wide variety of print and omni-channel content…

read more
How to Manage Your Brand Within Your Organization
How to Manage Your Brand Within Your Organization 780 460 Guest Author

By: Les Barker Many organizations want to be known as the best at what they do. They want their brand to stand on its own without any explanation, and they want…

read more
Checklist to Follow when Implementing a New Marketing Technology
Checklist to Follow when Implementing a New Marketing Technology 780 460 Guest Author

By: Les Barker So you’re the new marketing hire in the organization. When you applied for the job and accepted the position, you were full of energy and motivation. You…

read more
When Global Marketing Tried to Bridge the Cultural Gap—and Missed
When Global Marketing Tried to Bridge the Cultural Gap—and Missed 780 460 Guest Author

When a tourist goes into a foreign country, there are likely to be some embarrassing or inconvenient moments due to cultural misunderstandings. Brands are susceptible to these cultural gaffes too,…

read more
4 Management Fears About Employee Advocacy (and What to Do About Them)
4 Management Fears About Employee Advocacy (and What to Do About Them) 780 460 Guest Author

Sometimes management can be a bit… shall we say, skeptical… when the topic of employee advocacy comes up. They fear that giving their employees a voice can turn into a…

read more
How Financial Institutions can Prevent Brand Depreciation
How Financial Institutions can Prevent Brand Depreciation 780 460 Guest Author

Would you trust a stranger to handle your money? Probably not. That’s why a branding and marketing team plays such a crucial role in a financial institution’s success. People need…

read more
3 Non-Evil Ways to Control Your Brand Internally
3 Non-Evil Ways to Control Your Brand Internally 780 460 Guest Author

The term “branding police” can sometimes have a negative connotation. After all, your job is enforcement and control—making sure that nobody steps wrong when it comes to anything even remotely…

read more
Central Concept: What Marketing Can Learn from Manufacturing
Central Concept: What Marketing Can Learn from Manufacturing 780 460 Guest Author

A manufacturing company and a marketing team have much in common: both involve producing many types of assets—each with multiple variants—and churn out copious amounts of material at a fast…

read more
The 4 Types of Data You Need to Identify Accounts for your ABM Program
The 4 Types of Data You Need to Identify Accounts for your ABM Program 780 460 Guest Author

Jon Miller, CEO Engagio Across many ancient philosophies and cultures, it is believed that the universe is formed by the four elements: earth, air, fire, and water. This is also…

read more
Not Just a Name: Personalized Marketing Beyond Email
Not Just a Name: Personalized Marketing Beyond Email 780 460 Guest Author

Names are important to us because they help set us apart—which is why marketers take such great store in them. By leveraging a customer’s personal details, marketers can connect with…

read more