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How Marketing Standardization Enables your Sales Teams
How Marketing Standardization Enables your Sales Teams 780 460 Guest Author

Mass production and standardization, as popularized by Henry Ford, revolutionized the American auto industry and turned it into the powerhouse that it is today. It leveraged fast production cycles that…

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Marketing Triage: Strategies for Supporting Multiple Healthcare Departments
Marketing Triage: Strategies for Supporting Multiple Healthcare Departments 780 460 Guest Author

Marketers that service medical institutions rarely get the kind of attention or recognition that big consumer brands enjoy—which is a shame, because they serve more departments in a single week…

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McMarketing: How to Promote Yourself from Order-Taker to Operations Manager
McMarketing: How to Promote Yourself from Order-Taker to Operations Manager 780 460 Guest Author

Is your marketing department more of a fast food drive-thru, where you spend most of the time taking orders from the rest of the company, or a 3-star Michelin restaurant,…

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Everything I Know About Employee Advocacy I Learned from Parenting
Everything I Know About Employee Advocacy I Learned from Parenting 780 460 Guest Author

By: Patrick Icasas  Parenthood changed the way I see the world. Part of it is the sleep deprivation, I’m sure; but there’s also the challenge of raising a living, breathing…

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How to Get More Done Without Squeezing Your Marketing Team Dry
How to Get More Done Without Squeezing Your Marketing Team Dry 780 460 Guest Author

Have you ever wrung a sponge dry? Squeezed it until you’ve extracted every last drop? That’s what an overwhelmed marketing team feels like. Requests come in left and right from…

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3 Biggest Challenges Financial Services Marketers Face
3 Biggest Challenges Financial Services Marketers Face 780 460 Guest Author

By Sean Sullivan, Vice President of Sales, MarcomCentral Marketing for financial services can be a challenging task; as you have to make sure your marketing assets meet regulatory requirements and…

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