Posts By :

Jody Scheldt

New Guide on Brand Management! What’s it All About?
New Guide on Brand Management! What’s it All About? 780 460 Jody Scheldt

We recently partnered with the Demand Gen Report to release a new guide on brand management. Part of the reason we felt compelled to cover this topic was due to…

read more
Why Marketing Asset Management Matters Now, More than Ever
Why Marketing Asset Management Matters Now, More than Ever 780 460 Jody Scheldt

What is marketing asset management? To answer that question, refer to our guide, “Busting the 5 Myths About Marketing Asset Management, DAM, and Project Management.” Marketing • Asset • Management…

read more
What Franchises Should Know About Compliance from a Burger Lawsuit
What Franchises Should Know About Compliance from a Burger Lawsuit 780 460 Jody Scheldt

What do burgers, coffee, and brand compliance have in common? In one of the great legal court battles of our time, In-N-Out Burger filed a trademark infringement lawsuit against Smashburger…

read more
5 Steps to Cohesive Brand Management
5 Steps to Cohesive Brand Management 780 460 Jody Scheldt

SEE HOW A SELF-SERVE MARKETING PORTAL CAN HELP SCALE YOUR BUSINESS Demo Our Portal The realm of marketing assets can often feel like the “wild west,” where documents and digital…

read more
Why You Need a Brand Management Audit
Why You Need a Brand Management Audit 780 460 Jody Scheldt

Brand management is a critical part of marketing, ensuring every touchpoint a customer has with an organization is consistent, thereby improving their overall experience. But, like any other major piece…

read more
What is Brand Management Software?
What is Brand Management Software? 780 460 Jody Scheldt

Brand Management is a critical priority for marketers who must ensure every touchpoint with a prospect or customer is consistent. Since content is often the first impression a customer has…

read more
Why Restaurant Franchises Need a Local Marketing Strategy
Why Restaurant Franchises Need a Local Marketing Strategy 780 460 Jody Scheldt

An Avocado BLT in Los Angeles and a Shrimp Po’ Boy in Baton Rouge- two sandwich options not out of place on menus in their respective cities, however reverse these…

read more
What is Marketing Asset Management (and Why Should Growing Businesses Care?)
What is Marketing Asset Management (and Why Should Growing Businesses Care?) 780 460 Jody Scheldt

To maintain growth, every business must continuously find ways to reach customer segments using personal, relevant messaging – no matter what channels customers prefer. To achieve this, 92% of companies…

read more
MarcomCentral Recognized as Best Marketing Asset Management Solution
MarcomCentral Recognized as Best Marketing Asset Management Solution 780 460 Jody Scheldt

Solana Beach, CA – August 08, 2017 MarcomCentral®, a leading provider of cloud-based print and marketing technology, has been awarded a 2017 Must See ‘Ems for their ad hoc job…

read more
The Dangers of Being Careless with Corporate Identity
The Dangers of Being Careless with Corporate Identity 780 460 Jody Scheldt

Successful brands are built by consistently meeting the expectations customers have of the brand. The only way to meet those expectations? By adhering to company-wide operating standards. For franchisors, that…

read more