Posts By :

MarcomCentral

content management problems
How AI Can Solve for Pressing Customer & Content Management Problems
How AI Can Solve for Pressing Customer & Content Management Problems 780 460 MarcomCentral

Artificial intelligence has fundamentally reshaped the way we do so many things, but digital asset management is one area that could use further AI integration. Namely, a DAM powered by…

read more
enterprise content management
Why Marketers Need to Step Up with Enterprise Content Management
Why Marketers Need to Step Up with Enterprise Content Management 780 460 MarcomCentral

Today’s businesses are producing content at unfathomable speeds. And because “content is king,” that quantity is only expected to rise. Consequently, paper documents are nearly extinct and digital content continues…

read more
content lifecycle management
The Five Stages of Content Lifecycle Management
The Five Stages of Content Lifecycle Management 780 460 MarcomCentral

Much like a plant, content requires care and attention to ensure that it lives a long life. While a content strategist doesn’t need to water and prune their blogs or…

read more
digital content management tools
Four Predictions for the Future of Digital Asset Management
Four Predictions for the Future of Digital Asset Management 780 460 MarcomCentral

Since its inception in the mid-to-late 1990s, digital asset management has been making substantial waves in record and document organization. In fact, the DAM solutions of today are going above…

read more
Forbes Business Council: Running A Beta Test? 16 Ways To Get The Feedback You Need
Forbes Business Council: Running A Beta Test? 16 Ways To Get The Feedback You Need 780 460 MarcomCentral

By: Forbes featuring Byung Choi “Beta testing your software, service or new product is essential to its success. The feedback you receive helps you understand what works, what doesn’t and,…

read more
2020 global marketing trends
The Dominant Global Marketing Trends of 2020
The Dominant Global Marketing Trends of 2020 780 460 MarcomCentral

The world around us is changing rapidly and drastically. With this change comes new and exciting opportunities for brands to connect with their customers. Global marketing is undergoing a huge…

read more
How To Cultivate A Strong Company Culture When Working Remotely
How To Cultivate A Strong Company Culture When Working Remotely 780 460 MarcomCentral

By: Byung Choi for Forbes “Strong company culture is vital in any workplace. But what do you do when your team doesn’t work from one main office space (or in…

read more
globalization & localization
Balancing the Scales of a Globalization & Localization Marketing Approach
Balancing the Scales of a Globalization & Localization Marketing Approach 780 460 MarcomCentral

Brands are always assessing new marketing approaches to expand their reach and permeate new markets. One to strongly consider is a balanced approach focusing on the tenants of both marketing…

read more
Forbes Business Council: 13 Essential Questions To Ask When Interviewing Candidates For A Leadership Role
Forbes Business Council: 13 Essential Questions To Ask When Interviewing Candidates For A Leadership Role 780 460 MarcomCentral

By: Forbes featuring Byung Choi “An interview is a great opportunity to get to know a candidate, so you want to make sure you ask the right questions. This is…

read more
retail marketing
Top 4 Ideas for Localizing Your Retail Marketing Efforts
Top 4 Ideas for Localizing Your Retail Marketing Efforts 780 460 MarcomCentral

Localization—the act of adjusting marketing assets to a specific market or locale—is a hot topic in the marketing world as brands of all sizes look to attract and entice more…

read more