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Matt Roberts

3 Strategies Used by Global Companies to Ensure Brand Compliance
3 Strategies Used by Global Companies to Ensure Brand Compliance 780 460 Matt Roberts

When it comes to supplying global content, organizations that operate in multiple countries face a number of challenges. You must preserve the integrity of your company’s image and its brand…

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5 Things Great Brands Have in Common
5 Things Great Brands Have in Common 780 460 Matt Roberts

There are certain traits that all successful brands possess. And while it’s a given that a company must offer a quality product or service, effective branding is what helps it…

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5 Reasons Companies Fail to Manage Marketing Assets
5 Reasons Companies Fail to Manage Marketing Assets 780 460 Matt Roberts

Failure is not the end. Rather, it’s a beginning, if we choose to learn from our mistakes. In the world of business, Marketing Asset Management (MAM) has emerged as a…

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How to Measure the Impact of Marketing Asset Management
How to Measure the Impact of Marketing Asset Management 780 460 Matt Roberts

You know the famous saying – you can’t manage what you can’t measure. But how do you measure the impact of a discipline like Marketing Asset Management? Managing materials, their…

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What Does Brand Management Mean?
What Does Brand Management Mean? 780 460 Matt Roberts

Your brand is not just a product or service. Its reach is much farther than something tangible that is, in most cases, also offered by other companies. “Brand” also embraces…

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