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Seth Patel

Here’s How This Financial Services Marketing Team Rolled Out Marketing Asset Management
Here’s How This Financial Services Marketing Team Rolled Out Marketing Asset Management 780 460 Seth Patel

One out of four companies claim that internal resistance to change is a major obstacle to their adoption of marketing technology. Rolling out new technology is often an uphill battle,…

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4 Tips for Serving Multiple Audiences in Financial Services Marketing
4 Tips for Serving Multiple Audiences in Financial Services Marketing 780 460 Seth Patel

Financial Services marketing teams often need to create and maintain compliance-approved collateral, messaging, and training materials for very different audiences within their organization. Whether they’re servicing distributed sales teams or…

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2 Key Strategies for Marketers in Manufacturing
2 Key Strategies for Marketers in Manufacturing 780 460 Seth Patel

Back in 2007, Forrester Research published a study that stated over 90% of buyers beginning a search for a product start on the web. If that was true then, it’s…

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3 Reasons to Consider Marketing Asset Management over Digital Asset Management
3 Reasons to Consider Marketing Asset Management over Digital Asset Management 780 460 Seth Patel

You may find yourself considering a multitude of marketing technologies these days. After all, you’ve got literally thousands to choose from. You’ve seen this (very hard to read) image from Scott…

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The Rules of Distributing Content in a Boring Industry (Part 2)
The Rules of Distributing Content in a Boring Industry (Part 2) 780 460 Seth Patel

So, you work in a “boring” industry – one where the rules are so tightly regulated that it’s difficult to get things done quickly, or create content that’s creative and…

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How to Be Creative in a Boring Industry (Part 1)
How to Be Creative in a Boring Industry (Part 1) 780 460 Seth Patel

Do you work in a “boring” industry? If you struggle to explain what your company does to your friends or family without eliciting a “yawn,” then yes, you may very…

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What is a Marketing Portal?
What is a Marketing Portal? 780 460 Seth Patel

With so much marketing technology available, it’s important to understand what a marketing portal is, and what it can do for growing organizations. A marketing portal is an online, on-demand…

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8 Pieces of Marketing Wisdom to Live By
8 Pieces of Marketing Wisdom to Live By 780 460 Seth Patel

As the inventor of the Model T, Henry Ford considered himself to be an innovator, not a marketer. But his century-old reflection still resonates with marketers today: “If I had…

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How Local Marketing Software Quickly Helps You Improve Traction
How Local Marketing Software Quickly Helps You Improve Traction 780 460 Seth Patel

Shopping local is a big factor in the decision to purchase for most buyers. With the proliferation of online options, *ahem* Amazon, it may be surprising to hear that some…

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Learn from the Best: How to Implement Marketing Asset Management for Maximum ROI
Learn from the Best: How to Implement Marketing Asset Management for Maximum ROI 780 460 Seth Patel

Four out of five organizations today struggle with managing online and offline marketing assets. As businesses work to manage the chaos of multi-channel content production and distribution, many are turning…

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