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Seth Patel

[Infographic] The Secret Life of One-Off Creative Requests
[Infographic] The Secret Life of One-Off Creative Requests 780 460 Seth Patel

If your marketing department is processing one-off creative requests like a fast food drive-thru, you may need to stop and reevaluate how you’re operating. Even a small reduction of time…

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3 Hazards of Sales Creating Their Own Marketing Collateral
3 Hazards of Sales Creating Their Own Marketing Collateral 780 460 Seth Patel

We’ve all seen it. That piece of marketing collateral created by a salesperson on the fly. You know, the one that haunts your marketing nightmares. The use of an old…

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[Infographic] What Happens when Marketing Content Goes Awry
[Infographic] What Happens when Marketing Content Goes Awry 780 460 Seth Patel

According to the Content Marketing Institute, content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience –…

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We Calculated the Impact of Inconsistent Marketing Content – Here’s What We Found
We Calculated the Impact of Inconsistent Marketing Content – Here’s What We Found 780 460 Seth Patel

Today, any digital marketing endeavor is fueled primarily by content. As marketers, we know that a prospect who embarks on a buying journey is most likely to first encounter our…

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8 Ways Healthcare Marketers can Eliminate Content Fragmentation
8 Ways Healthcare Marketers can Eliminate Content Fragmentation 780 460 Seth Patel

When creating content for members, patients, and partners, healthcare and pharmaceutical marketers are faced with an enormous challenge; battling content fragmentation. Whether this content is lacking key messages, expresses them…

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How Highly Regulated Industries Can Stop the Damage of Rogue Sales Collateral
How Highly Regulated Industries Can Stop the Damage of Rogue Sales Collateral 780 460 Seth Patel

Going rogue. Straying off the reservation. Bucking the status quo. However you describe it, the failure to follow approved processes is a widespread problem facing many organizations in highly regulated…

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4 Tips Healthcare Marketers Can Use to Reduce Confusion between Sales & Marketing
4 Tips Healthcare Marketers Can Use to Reduce Confusion between Sales & Marketing 780 460 Seth Patel

According to analyst firm, SiriusDecisions, 60-70% of marketing content in organizations goes unused. Another study found that lost sales productivity and wasted marketing budget costs companies at least $1 trillion…

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5 Questions to Ask Yourself About Brand Consistency
5 Questions to Ask Yourself About Brand Consistency 780 460 Seth Patel

Brand inconsistency can impact a lot more than just how a piece of collateral looks. Your brand is the promise you make to the world, and key to earning recognition…

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What The Most Effective Marketers Use to Empower Sales
What The Most Effective Marketers Use to Empower Sales 780 460 Seth Patel

According to a study by Demand Gen Report and InsideView, the biggest challenges contributing to the rise of misalignment between marketing and sales are the lack of communication and broken…

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Steps to Increase Adoption of your Brand Center
Steps to Increase Adoption of your Brand Center 780 460 Seth Patel

So, you’ve taken on the challenge of unifying your brand across the organization. Congratulations! That’s a tall order, but one that is part of a strong brand management strategy. If…

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