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Seth Patel

Greater Than the Sum of Its Parts: What Local Affiliates Need to Thrive
Greater Than the Sum of Its Parts: What Local Affiliates Need to Thrive 780 460 Seth Patel

Aristotle said, “The whole is greater than the sum of its parts.” This famous quote about synergy and teamwork applies to musicians coming together to form works of art, or…

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Another Successful User Conference in the Books
Another Successful User Conference in the Books 780 460 Seth Patel

As stated by Colleen Phelan, Director of Marketing Services at Delta Vacations and one of our fabulous speakers, “You gotta give your customers what they want.” And so we did!…

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Why Brand Management Matters
Why Brand Management Matters 780 460 Seth Patel

We live in a world of complexity, one that has changed the way consumers interact with brands online. Instead of only needing one or two touch points to make a…

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5 Ways Large Teams Can Ensure Brand Consistency
5 Ways Large Teams Can Ensure Brand Consistency 780 460 Seth Patel

Larger organizations bring higher risks of brand inconsistency. Big, distributed teams of employees bring about a greater possibility that someone, somewhere, at some point, will misrepresent the organization through a…

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3 Metrics that Measure the Performance of Marketing Materials
3 Metrics that Measure the Performance of Marketing Materials 780 460 Seth Patel

How can you tell if your marketing materials are getting the job done? What do you use to understand where more resources or collateral are required? Where can you save…

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A Note to Financial Marketers: Help is Out There!
A Note to Financial Marketers: Help is Out There! 780 460 Seth Patel

Just out of curiosity, how many product rate flyers have you updated so far this week? With the current state of our economy, I’m guessing about 10-15. Doesn’t seem too…

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5 of the Most Common Myths About Marketing Asset Management
5 of the Most Common Myths About Marketing Asset Management 780 460 Seth Patel

It’s never been more important to understand how best to manage our marketing assets within our business and across a distributed network of partners. The #1 reason companies struggle with…

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6 Things that Distinguish Marketing Asset Management from Digital Asset Management
6 Things that Distinguish Marketing Asset Management from Digital Asset Management 780 460 Seth Patel

What makes a MAM a MAM, and not a DAM? (We love acronyms.) Each of these tools has a very different use case and feature set. Let’s start with their…

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Not a Marketer? Why You Still Need to Care About Marketing Asset Management
Not a Marketer? Why You Still Need to Care About Marketing Asset Management 780 460 Seth Patel

Although marketers are responsible for the creation, distribution, consistency, and effectiveness of marketing assets, the benefits of Marketing Asset Management extend throughout an organization and its ecosystem. At a high…

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How Important is Asset Management to your Customer Experience?
How Important is Asset Management to your Customer Experience? 780 460 Seth Patel

In a word: very. We live in a world of multi-channel sales and marketing, where consumers interact with brands across a growing number of online and offline touchpoints. These customers,…

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