MarcomCentral

content management problems
How AI Can Solve for Pressing Customer & Content Management Problems
How AI Can Solve for Pressing Customer & Content Management Problems 780 460 MarcomCentral

Artificial intelligence has fundamentally reshaped the way we do so many things, but digital asset management is one area that could use further AI integration. Namely, a DAM powered by…

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enterprise content management
Why Marketers Need to Step Up with Enterprise Content Management
Why Marketers Need to Step Up with Enterprise Content Management 780 460 MarcomCentral

Today’s businesses are producing content at unfathomable speeds. And because “content is king,” that quantity is only expected to rise. Consequently, paper documents are nearly extinct and digital content continues…

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content lifecycle management
The Five Stages of Content Lifecycle Management
The Five Stages of Content Lifecycle Management 780 460 MarcomCentral

Much like a plant, content requires care and attention to ensure that it lives a long life. While a content strategist doesn’t need to water and prune their blogs or…

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digital content management tools
Four Predictions for the Future of Digital Asset Management
Four Predictions for the Future of Digital Asset Management 780 460 MarcomCentral

Since its inception in the mid-to-late 1990s, digital asset management has been making substantial waves in record and document organization. In fact, the DAM solutions of today are going above…

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2020 global marketing trends
The Dominant Global Marketing Trends of 2020
The Dominant Global Marketing Trends of 2020 780 460 MarcomCentral

The world around us is changing rapidly and drastically. With this change comes new and exciting opportunities for brands to connect with their customers. Global marketing is undergoing a huge…

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globalization & localization
Balancing the Scales of a Globalization & Localization Marketing Approach
Balancing the Scales of a Globalization & Localization Marketing Approach 780 460 MarcomCentral

Brands are always assessing new marketing approaches to expand their reach and permeate new markets. One to strongly consider is a balanced approach focusing on the tenants of both marketing…

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What is Local Marketing Automation?
What is Local Marketing Automation? 780 460 Jody Scheldt

DEFINITION: What is local marketing automation? Local marketing automation is a geo-specific marketing initiative aimed at keeping the greater vision and message of a brand intact while also appealing to…

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retail marketing
Top 4 Ideas for Localizing Your Retail Marketing Efforts
Top 4 Ideas for Localizing Your Retail Marketing Efforts 780 460 MarcomCentral

Localization—the act of adjusting marketing assets to a specific market or locale—is a hot topic in the marketing world as brands of all sizes look to attract and entice more…

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global marketing campaign
Laying the Groundwork to Success for Your Global Marketing Campaign
Laying the Groundwork to Success for Your Global Marketing Campaign 780 460 MarcomCentral

No longer restricted by geographical boundaries thanks to technology, the world is more connected than ever before. Companies now possess extraordinary means to reach out, communicate, connect, share, and spread…

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marketing collateral strategy
5 Tips to Organize Marketing Collateral
5 Tips to Organize Marketing Collateral 780 460 MarcomCentral

We previously discussed how marketers’ laptops often resemble a messy storage closet, holding a plethora of brand assets and marketing materials with little organization. This can happen when organizations use…

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