MarcomCentral

The State of Digital Asset Management in 2020…and Our Pivotal Role
The State of Digital Asset Management in 2020…and Our Pivotal Role 780 460 MarcomCentral

A new decade is on the horizon, and with 2020 approaching it’s a natural time for both reflection and foresight. We’re beyond excited to officially be back in action here…

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5 Steps to Exceptional Brand Management Featuring the New York Public Library
5 Steps to Exceptional Brand Management Featuring the New York Public Library 780 460 Jody Scheldt

Trying to keep track of your brand assets can often feel like the “wild west,” where documents and digital assets are scattered around shared folders and desktops, in multiple formats,…

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New Guide on Brand Management! What’s it All About?
New Guide on Brand Management! What’s it All About? 780 460 Jody Scheldt

We recently partnered with the Demand Gen Report to release a new guide on brand management. Part of the reason we felt compelled to cover this topic was due to…

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Here’s How This Financial Services Marketing Team Rolled Out Marketing Asset Management
Here’s How This Financial Services Marketing Team Rolled Out Marketing Asset Management 780 460 Seth Patel

One out of four companies claim that internal resistance to change is a major obstacle to their adoption of marketing technology. Rolling out new technology is often an uphill battle,…

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4 Tips for Serving Multiple Audiences in Financial Services Marketing
4 Tips for Serving Multiple Audiences in Financial Services Marketing 780 460 Seth Patel

Financial Services marketing teams often need to create and maintain compliance-approved collateral, messaging, and training materials for very different audiences within their organization. Whether they’re servicing distributed sales teams or…

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2 Key Strategies for Marketers in Manufacturing
2 Key Strategies for Marketers in Manufacturing 780 460 Seth Patel

More than 90% of buyers begin their search for a product start on the web, according to Forrester Research. This is no doubt due to the massive number of mobile…

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Why Marketing Asset Management Matters Now, More than Ever
Why Marketing Asset Management Matters Now, More than Ever 780 460 Jody Scheldt

What is marketing asset management? To answer that question, refer to our guide, “Busting the 5 Myths About Marketing Asset Management, DAM, and Project Management.” Marketing • Asset • Management…

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3 Strategies Used by Global Companies to Ensure Brand Compliance
3 Strategies Used by Global Companies to Ensure Brand Compliance 1080 720 Matt Roberts

When it comes to supplying global content, organizations that operate in multiple countries face a number of challenges. You must preserve the integrity of your company’s image and its brand…

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How to Be Creative in a Boring Industry (Part 1)
How to Be Creative in a Boring Industry (Part 1) 780 460 Seth Patel

Do you work in a “boring” industry? If you struggle to explain what your company does to your friends or family without eliciting a “yawn,” then yes, you may very…

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What Franchises Should Know About Compliance from a Burger Lawsuit
What Franchises Should Know About Compliance from a Burger Lawsuit 780 460 Jody Scheldt

What do burgers, coffee, and brand compliance have in common? In one of the great legal court battles of our time, In-N-Out Burger filed a trademark infringement lawsuit against Smashburger…

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