MarcomCentral

New Guide on Brand Management! What’s it All About?
New Guide on Brand Management! What’s it All About? 780 460 Jody Scheldt

We recently partnered with the Demand Gen Report to release a new guide on brand management. Part of the reason we felt compelled to cover this topic was due to…

read more
Here’s How This Financial Services Marketing Team Rolled Out Marketing Asset Management
Here’s How This Financial Services Marketing Team Rolled Out Marketing Asset Management 780 460 Seth Patel

One out of four companies claim that internal resistance to change is a major obstacle to their adoption of marketing technology. Rolling out new technology is often an uphill battle,…

read more
4 Tips for Serving Multiple Audiences in Financial Services Marketing
4 Tips for Serving Multiple Audiences in Financial Services Marketing 780 460 Seth Patel

Financial Services marketing teams often need to create and maintain compliance-approved collateral, messaging, and training materials for very different audiences within their organization. Whether they’re servicing distributed sales teams or…

read more
2 Key Strategies for Marketers in Manufacturing
2 Key Strategies for Marketers in Manufacturing 780 460 Seth Patel

Back in 2007, Forrester Research published a study that stated over 90% of buyers beginning a search for a product start on the web. If that was true then, it’s…

read more
3 Reasons to Consider Marketing Asset Management over Digital Asset Management
3 Reasons to Consider Marketing Asset Management over Digital Asset Management 780 460 Seth Patel

You may find yourself considering a multitude of marketing technologies these days. After all, you’ve got literally thousands to choose from. You’ve seen this (very hard to read) image from Scott…

read more
Why Marketing Asset Management Matters Now, More than Ever
Why Marketing Asset Management Matters Now, More than Ever 780 460 Jody Scheldt

What is marketing asset management? To answer that question, refer to our guide, “Busting the 5 Myths About Marketing Asset Management, DAM, and Project Management.” Marketing • Asset • Management…

read more
3 Strategies Used by Global Companies to Ensure Brand Compliance
3 Strategies Used by Global Companies to Ensure Brand Compliance 780 460 Matt Roberts

When it comes to supplying global content, organizations that operate in multiple countries face a number of challenges. You must preserve the integrity of your company’s image and its brand…

read more
How to Be Creative in a Boring Industry (Part 1)
How to Be Creative in a Boring Industry (Part 1) 780 460 Seth Patel

Do you work in a “boring” industry? If you struggle to explain what your company does to your friends or family without eliciting a “yawn,” then yes, you may very…

read more
What Franchises Should Know About Compliance from a Burger Lawsuit
What Franchises Should Know About Compliance from a Burger Lawsuit 780 460 Jody Scheldt

What do burgers, coffee, and brand compliance have in common? In one of the great legal court battles of our time, In-N-Out Burger filed a trademark infringement lawsuit against Smashburger…

read more
What is a Marketing Portal?
What is a Marketing Portal? 780 460 Seth Patel

With so much marketing technology available, it’s important to understand what a marketing portal is, and what it can do for growing organizations. A marketing portal is an online, on-demand…

read more