The MarcomCentral Blog

3 Metrics that Measure the Performance of Marketing Materials
3 Metrics that Measure the Performance of Marketing Materials 780 460 Seth Patel

How can you tell if your marketing materials are getting the job done? What do you use to understand where more resources or collateral are required? Where can you save costs? As marketers, we’re no stranger to the importance of measurement. It’s a critical component of managing performance, improving results year over year, and optimizing…

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A Note to Financial Marketers: Help is Out There!
A Note to Financial Marketers: Help is Out There! 780 460 Seth Patel

Just out of curiosity, how many product rate flyers have you updated so far this week? With the current state of our economy, I’m guessing about 10-15. Doesn’t seem too time consuming until you remember you need to personalize flyers for each agent you’re working with. Locate the appropriate disclosures for California, Minnesota … Can’t…

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What Happens when Sales Stops Waiting on Marketing?
What Happens when Sales Stops Waiting on Marketing? 780 460 Jody Scheldt

This can go either one of two ways: (1) Sales has access to brand marketing collateral when they need it so there’s no need to submit a request to marketing and eagerly await its return- it’s at their fingertips or (2) Sales has limited access to updated brand collateral so they submit a request to…

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Checklist to Follow when Implementing a New Marketing Technology
Checklist to Follow when Implementing a New Marketing Technology 780 460 Guest Author

By: Les Barker So you’re the new marketing hire in the organization. When you applied for the job and accepted the position, you were full of energy and motivation. You were going to take the organization to the next level with a first class marketing environment. Then reality sunk in. They hired YOU to develop…

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5 of the Most Common Myths About Marketing Asset Management
5 of the Most Common Myths About Marketing Asset Management 780 460 Seth Patel

It’s never been more important to understand how best to manage our marketing assets within our business and across a distributed network of partners. The #1 reason companies struggle with multi-channel communications is poor content management. Marketing Asset Management (MAM) has emerged as a set of tools and processes to help companies control their brand…

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6 Things that Distinguish Marketing Asset Management from Digital Asset Management
6 Things that Distinguish Marketing Asset Management from Digital Asset Management 780 460 Seth Patel

What makes a MAM a MAM, and not a DAM? (We love acronyms.) Each of these tools has a very different use case and feature set. Let’s start with their very definition, as found in our eBook, “Busting the 5 Myths About Marketing Asset Management, DAM, and Project Management:” Marketing • Asset • Management (MAM)…

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Why These 6 Industries Rely on Marketing Asset Management
Why These 6 Industries Rely on Marketing Asset Management 780 460 Jody Scheldt

Marketing Asset Management (MAM) provides stability and control in highly regulated industries, such as pharmaceutical, healthcare, and financial services. In these verticals, outdated regulatory data can be inadvertently shared if assets are not properly controlled or managed. Here’s why MAM provides corporate marketers piece of mind about compliance in these six industries: 1. Financial Services…

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Not a Marketer? Why You Still Need to Care About Marketing Asset Management
Not a Marketer? Why You Still Need to Care About Marketing Asset Management 780 460 Seth Patel

Although marketers are responsible for the creation, distribution, consistency, and effectiveness of marketing assets, the benefits of Marketing Asset Management extend throughout an organization and its ecosystem. At a high level, the impact of brand management impacts the overall customer experience, as customers expect a consistent brand impression no matter what channel they use to…

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How Important is Asset Management to your Customer Experience?
How Important is Asset Management to your Customer Experience? 780 460 Seth Patel

In a word: very. We live in a world of multi-channel sales and marketing, where consumers interact with brands across a growing number of online and offline touchpoints. These customers, however, seek consistency. Consider this: 60% of consumers expect consistent experiences when dealing with brands online, in-store, or in person.1 86% of buyers will pay…

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