The MarcomCentral Blog

When Global Marketing Tried to Bridge the Cultural Gap—and Missed
When Global Marketing Tried to Bridge the Cultural Gap—and Missed 780 460 Guest Author

When a tourist goes into a foreign country, there are likely to be some embarrassing or inconvenient moments due to cultural misunderstandings. Brands are susceptible to these cultural gaffes too, only the stakes are much higher. Millions of dollars of man-hours, production costs, and brand value can be thrown out, all because someone didn’t do…

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The #1 Reason Companies Struggle with Brand Consistency
The #1 Reason Companies Struggle with Brand Consistency 780 460 Jody Scheldt

The #1 Reason Companies Struggle with Brand Consistency Our charter as marketers today is to satisfy our customers’ need for information, regardless of which channel they prefer to engage with us on. The majority of buyers (2/3 in a recent study) involve multiple channels in their purchase process, and those who do spend three to…

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MarcomCentral Hosts 5th Annual User Conference in 2017 Featuring Customer Stories and Product Roadmap
MarcomCentral Hosts 5th Annual User Conference in 2017 Featuring Customer Stories and Product Roadmap 780 460 Jody Scheldt

Solana Beach, CA – Nov 29, 2016 MarcomCentral®, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing solutions, announced that the 2017 MarcomCentral User Conference will take place February 27- March 1, 2017, which marks the 5th year of MarcomCentral gathering customers, prospective customers and partners for this popular event.  The stunning…

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4 Management Fears About Employee Advocacy (and What to Do About Them)
4 Management Fears About Employee Advocacy (and What to Do About Them) 780 460 Guest Author

Sometimes management can be a bit… shall we say, skeptical… when the topic of employee advocacy comes up. They fear that giving their employees a voice can turn into a bad thing. This insecurity is especially misplaced when you consider that employee advocacy is meant to help extend your brand reach, and in some situations…

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How Financial Institutions can Prevent Brand Depreciation
How Financial Institutions can Prevent Brand Depreciation 780 460 Guest Author

Would you trust a stranger to handle your money? Probably not. That’s why a branding and marketing team plays such a crucial role in a financial institution’s success. People need to know they can trust a bank, insurance company, or investment firm to handle their money. A strong, consistent brand helps communicate this professionalism and…

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3 Non-Evil Ways to Control Your Brand Internally
3 Non-Evil Ways to Control Your Brand Internally 780 460 Guest Author

The term “branding police” can sometimes have a negative connotation. After all, your job is enforcement and control—making sure that nobody steps wrong when it comes to anything even remotely related to brand communications. As a result, brand compliance becomes an oppressive notion: something people dread. And yet you can’t relax your so-called “iron grip”…

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Central Concept: What Marketing Can Learn from Manufacturing
Central Concept: What Marketing Can Learn from Manufacturing 780 460 Guest Author

A manufacturing company and a marketing team have much in common: both involve producing many types of assets—each with multiple variants—and churn out copious amounts of material at a fast rate. Where they differ, however, is that marketing is usually much less organized and more haphazard when it comes to managing their assets. Marketing can…

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MarcomCentral Demonstrates Innovation in Technology with the Issuance of Two New Patents
MarcomCentral Demonstrates Innovation in Technology with the Issuance of Two New Patents 780 460 Jody Scheldt

Solana Beach, CA – October 3, 2016 MarcomCentral®, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing solutions, announced today the recent issuance of two patents by the US Patent Office in the areas of job submission and variable data printing (VDP).  The new patents add to a growing list of patents…

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The 4 Types of Data You Need to Identify Accounts for your ABM Program
The 4 Types of Data You Need to Identify Accounts for your ABM Program 780 460 Guest Author

Jon Miller, CEO Engagio Across many ancient philosophies and cultures, it is believed that the universe is formed by the four elements: earth, air, fire, and water. This is also the inspiration for the name of one of the most successful bands of the 20th century: I digress. These four elements operate together in harmony…

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