The MarcomCentral Blog

3 Non-Evil Ways to Control Your Brand Internally
3 Non-Evil Ways to Control Your Brand Internally 780 460 Guest Author

The term “branding police” can sometimes have a negative connotation. After all, your job is enforcement and control—making sure that nobody steps wrong when it comes to anything even remotely related to brand communications. As a result, brand compliance becomes an oppressive notion: something people dread. And yet you can’t relax your so-called “iron grip”…

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Central Concept: What Marketing Can Learn from Manufacturing
Central Concept: What Marketing Can Learn from Manufacturing 780 460 Guest Author

A manufacturing company and a marketing team have much in common: both involve producing many types of assets—each with multiple variants—and churn out copious amounts of material at a fast rate. Where they differ, however, is that marketing is usually much less organized and more haphazard when it comes to managing their assets. Marketing can…

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MarcomCentral Demonstrates Innovation in Technology with the Issuance of Two New Patents
MarcomCentral Demonstrates Innovation in Technology with the Issuance of Two New Patents 780 460 Jody Scheldt

Solana Beach, CA – October 3, 2016 MarcomCentral®, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing solutions, announced today the recent issuance of two patents by the US Patent Office in the areas of job submission and variable data printing (VDP).  The new patents add to a growing list of patents…

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The 4 Types of Data You Need to Identify Accounts for your ABM Program
The 4 Types of Data You Need to Identify Accounts for your ABM Program 780 460 Guest Author

Jon Miller, CEO Engagio Across many ancient philosophies and cultures, it is believed that the universe is formed by the four elements: earth, air, fire, and water. This is also the inspiration for the name of one of the most successful bands of the 20th century: I digress. These four elements operate together in harmony…

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Not Just a Name: Personalized Marketing Beyond Email
Not Just a Name: Personalized Marketing Beyond Email 780 460 Guest Author

Names are important to us because they help set us apart—which is why marketers take such great store in them. By leveraging a customer’s personal details, marketers can connect with them and deliver enhanced brand experiences. Unfortunately, so much personalization these days consists of simply switching out names in an email. While this is a…

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How Marketing Standardization Enables your Sales Teams
How Marketing Standardization Enables your Sales Teams 780 460 Guest Author

Mass production and standardization, as popularized by Henry Ford, revolutionized the American auto industry and turned it into the powerhouse that it is today. It leveraged fast production cycles that could keep up with demand while still delivering high-quality product. It changed the face of American commerce. While marketing doesn’t deal with machine parts, engine…

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Marketing Triage: Strategies for Supporting Multiple Healthcare Departments
Marketing Triage: Strategies for Supporting Multiple Healthcare Departments 780 460 Guest Author

Marketers that service medical institutions rarely get the kind of attention or recognition that big consumer brands enjoy—which is a shame, because they serve more departments in a single week than most marketers do in a decade. Don’t believe me? Just look at a directory the next time you’re in the hospital and count them:…

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McMarketing: How to Promote Yourself from Order-Taker to Operations Manager
McMarketing: How to Promote Yourself from Order-Taker to Operations Manager 780 460 Guest Author

Is your marketing department more of a fast food drive-thru, where you spend most of the time taking orders from the rest of the company, or a 3-star Michelin restaurant, where you focus on crafting creative and memorable campaigns? Be honest. I thought so. You, like other marketing managers, have become an order taker. Your…

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MarcomCentral Adds Oracle Eloqua Integration to its Product Offering
MarcomCentral Adds Oracle Eloqua Integration to its Product Offering 780 460 Jody Scheldt

Solana Beach, CA – August 30, 2016 MarcomCentral®, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing solutions, today announced an integration with Oracle® Eloqua, the popular marketing automation system.  This new integration allows MarcomCentral customers to connect with Oracle Eloqua for seamless development and distribution of email marketing campaigns throughout their…

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