The MarcomCentral Blog

Everything I Know About Employee Advocacy I Learned from Parenting
Everything I Know About Employee Advocacy I Learned from Parenting 780 460 Guest Author

By: Patrick Icasas  Parenthood changed the way I see the world. Part of it is the sleep deprivation, I’m sure; but there’s also the challenge of raising a living, breathing Cabbage Patch doll into a functional member of society. The experience opened up my mind to attitudes and approaches that I would never have considered…

read more
New FusionPro® 10 Updates Keep Pace with Customer Needs
New FusionPro® 10 Updates Keep Pace with Customer Needs 780 460 Jody Scheldt

Solana Beach, CA – August 02, 2016 MarcomCentral®, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing (VDP) solutions, today announced the release of FusionPro® 10, bringing new power and usable features to the industry leading VDP software solution. With over 52,000 installations worldwide and over 20 million print jobs produced in…

read more
How to Get More Done Without Squeezing Your Marketing Team Dry
How to Get More Done Without Squeezing Your Marketing Team Dry 780 460 Guest Author

Have you ever wrung a sponge dry? Squeezed it until you’ve extracted every last drop? That’s what an overwhelmed marketing team feels like. Requests come in left and right from every corner of the company, all of them marked “urgent” and each with their own special requirements. This constant pressure isn’t good for the team’s…

read more
New Integration Helps Companies Grow Social Networks with Brand Control
New Integration Helps Companies Grow Social Networks with Brand Control 780 460 Jody Scheldt

Solana Beach, CA – July 19, 2016 MarcomCentral®, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing solutions, today announced a new product integration with social media platform, Lumentus Social™.  The integration gives MarcomCentral customers the power to grow their social networks exponentially by empowering sales teams, channel partners, distributors, and franchisees…

read more
7 Steps to Implement New Marketing Technology
7 Steps to Implement New Marketing Technology 780 460 Jody Scheldt

We often hear about all the new technologies available to marketers and their many benefits, from data analytics and reporting to social listening and personalization. We hear at conferences why people are adding new tools to their stack, but we don’t always hear how they accomplished it. The following steps outline key steps to include…

read more
3 Biggest Challenges Financial Services Marketers Face
3 Biggest Challenges Financial Services Marketers Face 780 460 Guest Author

By Sean Sullivan, Vice President of Sales, MarcomCentral Marketing for financial services can be a challenging task; as you have to make sure your marketing assets meet regulatory requirements and stay on brand image. And if you are a big financial institution, it can be extra tough to make sure the many different offices are…

read more
CMOs Select MarcomCentral as “Best Marketing Solution”
CMOs Select MarcomCentral as “Best Marketing Solution” 780 460 Jody Scheldt

Solana Beach, CA – April 28, 2016 MarcomCentral®, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing solutions, was named “Best Marketing Solution” by attendees at the Boardroom Events Spring 2016 CMO Forum in Orlando, Florida. Vendors and marketing leaders were chosen based on their technology, strategy, and innovation that bring measurable…

read more
MarcomCentral Releases Responsive, Touch-Friendly, Online Job Submission Software for Print Service Providers
MarcomCentral Releases Responsive, Touch-Friendly, Online Job Submission Software for Print Service Providers 780 460 Jody Scheldt

Solana Beach, CA – April 25, 2016 MarcomCentral®, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing solutions, today announced the release of JobDirect® Plus, a modern overhaul to ad hoc job submission software. The Software as a Service (Saas) module provides a seamless way for print providers to engage with customers through…

read more
MarcomCentral Kicks Off Marketing Technology Roadshow Designed to Help Marketers Navigate the Martech Space
MarcomCentral Kicks Off Marketing Technology Roadshow Designed to Help Marketers Navigate the Martech Space 780 460 Jody Scheldt

Solana Beach, CA – April 19, 2016 MarcomCentral®, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing solutions, today announced the launch of the 2016 Marketing Technology Roadshow.  This series of events is a national, multi-city tour designed to create a setting where Marketers can learn from peers and develop expertise in…

read more