The MarcomCentral Blog

Three Best Practices for Using Event Marketing To Reach Customers in Local Markets
Three Best Practices for Using Event Marketing To Reach Customers in Local Markets 780 460 Jody Scheldt

National brands often have a clear marketing vision at 50,000 feet, but difficulty connecting at the point of sale. One great way to “localize” a brand is to team-up with a credible local partner or hold an event for your target market. “Traditionally, event marketing offered very high touch and high community building opportunities because, unlike…

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CMOs Select MarcomCentral as “Best Marketing Solution”
CMOs Select MarcomCentral as “Best Marketing Solution” 780 460 Jody Scheldt

At the Boardroom Events Spring 2016 CMO Forum in Orlando, Florida, MarcomCentral was voted the winner of the “Best Marketing Solution” by event attendees. Vendors and marketing leaders were chosen based on their technology, strategy, and innovation that bring measurable value to the overall business. 40+ CMOs and VPs participated in the boardroom style events,…

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That’s a Wrap… 2016 User Conference Highlights
That’s a Wrap… 2016 User Conference Highlights 780 460 Jody Scheldt

Three days at the beautiful L’Auberge Hotel in Del Mar, California sharing ideas and delicious food? Yes, please. Our 2016 MarcomCentral User Conference wrapped last week and once again we’re reminded of how great it is to connect in person and spend more than one hour together over a GoTo meeting. Doubling in size from…

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6 Tips for Successful Adoption of Your Marketing Portal
6 Tips for Successful Adoption of Your Marketing Portal 780 460 Sarah Steele

After months of researching and speaking with various companies, you’ve finally succeeded in choosing the perfect online marketing portal to house all of your company’s assets. And while it may seem like the hard part is over, your journey is just beginning. Now, it is your responsibility to introduce your team to this new marketing…

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MarcomCentral Hosts 2016 User Conference
MarcomCentral Hosts 2016 User Conference 780 460 Jody Scheldt

Del Mar, CA – March 10, 2016 MarcomCentral®, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing solutions, hosted customers, prospective customers, and partners from across the nation at the L’Auberge Hotel in coastal San Diego for the 2016 User Conference. Attendees learned about current MarcomCentral products, future product development plans, and…

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MarcomCentral Adds Advanced Features for Simplified Marketing Asset Management Experience
MarcomCentral Adds Advanced Features for Simplified Marketing Asset Management Experience 780 460 Jody Scheldt

Solana Beach, CA – January 27, 2016 MarcomCentral, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing solutions, today announced the release of new features designed to simplify the time-consuming day-to-day tasks for marketing professionals. The following: File Format Converter, Advanced Search, and updated Birst Analytics User Interface, give MarcomCentral customers the most…

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Enhanced ‘Business Intelligence’ Comes to MarcomCentral
Enhanced ‘Business Intelligence’ Comes to MarcomCentral 780 460 Jody Scheldt

Continuing their tradition of innovative leadership in marketing communications management, MarcomCentral now offers a new ‘Business Intelligence’ solution to their growing user community. MarcomCentral marketing portals have always offered reports on extensive data related to portal activity by marketing asset and user. The addition of this new Business Intelligence capability, will now allow clients to…

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PTI Marketing Technologies® Rebrands to MarcomCentral®
PTI Marketing Technologies® Rebrands to MarcomCentral® 780 460 Jody Scheldt

Solana Beach, CA – August 21, 2015 PTI Marketing Technologies, a leading provider of cloud based Marketing Asset Management and Variable Data Publishing solutions, today announced its rebrand to MarcomCentral. MarcomCentral, the flagship product from the company, will be renamed to MarcomCentral Enterprise Edition and MarcomCentral Web-to-Print and the popular FusionPro® VDP product name will remain the same. “Changing…

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Ricoh Acquires PTI Marketing Technologies, Helping Customers to Expand into Marketing Services
Ricoh Acquires PTI Marketing Technologies, Helping Customers to Expand into Marketing Services 780 460 Jody Scheldt

TOKYO and SOLANA BEACH, Calif. – December 9, 2014 – Ricoh Company. Ltd. (Ricoh) today announced that it has acquired PTI® Marketing Technologies™ , a premiere Saas (software-as-a-service) marketing asset management and marketing solutions provider. The multi-million dollar acquisition ensures that Ricoh and PTI will continue to develop new marketing collateral management tools that help…

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