The MarcomCentral Blog

globalization & localization
Balancing the Scales of a Globalization & Localization Marketing Approach
Balancing the Scales of a Globalization & Localization Marketing Approach 780 460 MarcomCentral

Brands are always assessing new marketing approaches to expand their reach and permeate new markets. One to strongly consider is a balanced approach focusing on the tenants of both marketing globalization and marketing localization. Approaching global marketing with a local lens might sound counterintuitive, but it can actually greatly benefit brands in the long-run. In…

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What is Local Marketing Automation?
What is Local Marketing Automation? 780 460 Jody Scheldt

DEFINITION: What is local marketing automation? Local marketing automation is a geo-specific marketing initiative aimed at keeping the greater vision and message of a brand intact while also appealing to the unique culture of a specific region. Local marketing automation gives businesses a way to speak to diverse local audiences all while creating a single,…

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Forbes Business Council: 13 Essential Questions To Ask When Interviewing Candidates For A Leadership Role
Forbes Business Council: 13 Essential Questions To Ask When Interviewing Candidates For A Leadership Role 780 460 MarcomCentral

By: Forbes featuring Byung Choi “An interview is a great opportunity to get to know a candidate, so you want to make sure you ask the right questions. This is especially vital when you’re interviewing someone for a leadership position. You want to determine that person’s management skills and as well as their readiness to…

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retail marketing
Top 4 Ideas for Localizing Your Retail Marketing Efforts
Top 4 Ideas for Localizing Your Retail Marketing Efforts 780 460 MarcomCentral

Localization—the act of adjusting marketing assets to a specific market or locale—is a hot topic in the marketing world as brands of all sizes look to attract and entice more consumers with relevant, targeted content. And yet, many marketers are struggling to crack the localization zip code, so to speak. A study from the CMO…

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Forbes Business Council: 13 Telltale Signs It’s Time To Pull The Plug On Your Marketing Campaign
Forbes Business Council: 13 Telltale Signs It’s Time To Pull The Plug On Your Marketing Campaign 780 460 MarcomCentral

By: Forbes featuring Byung Choi “When implementing a marketing campaign, you’ll need to monitor its efficacy. It can be difficult to know when it’s time to stop a campaign early, and even more difficult to pull the plug when you’ve poured lots of time and resources into it. But if your current strategy isn’t working,…

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Forbes Business Council: Ways To Help Your Remote Staff Feel Connected To Your Company Culture
Forbes Business Council: Ways To Help Your Remote Staff Feel Connected To Your Company Culture 780 460 MarcomCentral

By: Forbes featuring Byung Choi “Remote work is extremely common today across many industries. Many companies have at least some, if not all, employees regularly working from home at least part of the time, and an increasing number of businesses are creating full-time remote positions. In order for this working arrangement to be successful, business…

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global marketing campaign
Laying the Groundwork to Success for Your Global Marketing Campaign
Laying the Groundwork to Success for Your Global Marketing Campaign 780 460 MarcomCentral

No longer restricted by geographical boundaries thanks to technology, the world is more connected than ever before. Companies now possess extraordinary means to reach out, communicate, connect, share, and spread information and messages to their customers using global marketing tactics. With the click of a trackpad, any brand can launch a piece of content out…

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5 Tips for Maintaining Brand Equity featuring MarcomCentral President+CEO, Byung Choi
5 Tips for Maintaining Brand Equity featuring MarcomCentral President+CEO, Byung Choi 780 460 MarcomCentral

By: Byung Choi for Small Biz Daily “Regardless of size, a company’s brand is everything. A brand is the ultimate cocktail of customers’ perceptions, notions and experience. It’s what makes you recognizable to your customers and potential buyers and helps set you apart from your competitors. In fact, Global Banking & Finance Review notes 82%…

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marketing collateral strategy
5 Tips to Organize Marketing Collateral
5 Tips to Organize Marketing Collateral 780 460 MarcomCentral

First off, what is marketing collateral exactly? Marketing collateral is marketing material used in email marketing, advertising, and digital marketing such as social media posts, blog posts, and live event collateral material. Marketing collateral includes any piece of content that the marketing team uses to help with the sales process. Keeping all of these pieces…

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