The MarcomCentral Blog

Why Marketing Asset Management Matters Now, More than Ever
Why Marketing Asset Management Matters Now, More than Ever 780 460 Jody Scheldt

What is marketing asset management? To answer that question, refer to our guide, “Busting the 5 Myths About Marketing Asset Management, DAM, and Project Management.” Marketing • Asset • Management (MAM) (n): The use of a central repository to customize, organize, and distribute finished sales and marketing content to both offline and online channels. Includes…

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3 Strategies Used by Global Companies to Ensure Brand Compliance
3 Strategies Used by Global Companies to Ensure Brand Compliance 780 460 Matt Roberts

When it comes to supplying global content, organizations that operate in multiple countries face a number of challenges. You must preserve the integrity of your company’s image and its brand promise, no matter the corner of the globe an interaction is happening with a customer. Ensuring brand compliance for global brands is an important part…

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The Rules of Distributing Content in a Boring Industry (Part 2)
The Rules of Distributing Content in a Boring Industry (Part 2) 780 460 Seth Patel

So, you work in a “boring” industry – one where the rules are so tightly regulated that it’s difficult to get things done quickly, or create content that’s creative and risky. The challenges facing marketers in highly-regulated industries like financial services are not easy to overcome. This is part two in a series focused on…

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How to Be Creative in a Boring Industry (Part 1)
How to Be Creative in a Boring Industry (Part 1) 780 460 Seth Patel

Do you work in a “boring” industry? If you struggle to explain what your company does to your friends or family without eliciting a “yawn,” then yes, you may very well work for a “boring” industry. In these highly-regulated industries, marketers face very real challenges in the creative process, which often bars their content from…

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What Franchises Should Know About Compliance from a Burger Lawsuit
What Franchises Should Know About Compliance from a Burger Lawsuit 780 460 Jody Scheldt

What do burgers, coffee, and brand compliance have in common? In one of the great legal court battles of our time, In-N-Out Burger filed a trademark infringement lawsuit against Smashburger earlier this year. The reason? In-N-Out claimed their fast-food rival’s “Smashburger Triple Double” was too similar to its own “Double-Double” burger. If you’re not familiar…

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What is a Marketing Portal?
What is a Marketing Portal? 780 460 Seth Patel

With so much marketing technology available, it’s important to understand what a marketing portal is, and what it can do for growing organizations. A marketing portal is an online, on-demand repository that helps corporate marketing departments empower large distributed teams with approved brand assets. Sounds cool, right? Put simply, a marketing portal is a key…

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5 Things Great Brands Have in Common
5 Things Great Brands Have in Common 780 460 Matt Roberts

There are certain traits that all successful brands possess. And while it’s a given that a company must offer a quality product or service, effective branding is what helps it thrive and grow. In this post, we explore five common characteristics of creating a strong brand identity through successful brand awareness campaigns. What Great Brands…

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Why You Need a Brand Management Audit
Why You Need a Brand Management Audit 780 460 Jody Scheldt

Brand management is a critical part of marketing, ensuring every touchpoint a customer has with an organization is consistent, thereby improving their overall experience. But, like any other major piece of business strategy, changing a brand or related processes requires a solid foundation and game plan. You simply cannot go in blind to such an…

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What is Brand Management Software?
What is Brand Management Software? 780 460 Jody Scheldt

Brand Management is a critical priority for marketers who must ensure every touchpoint with a prospect or customer strikes brand consistency. Since content is often the first impression a customer has with your organization, all assets must reflect your brand experience in a cohesive way. What is brand management? Brand management is the process of setting standards and…

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