The MarcomCentral Blog

marketing collateral management system
Best Practices for Marketing Collateral Management
Best Practices for Marketing Collateral Management 780 460 MarcomCentral

From e-books to infographics to printed brochures, today’s businesses are constantly creating a wealth of assets and marketing collateral to support their branding and creative efforts. Why? Let’s think about the buyer’s journey. As a brand, it takes time and effort to gain the trust of your potential customers, but how can you accomplish this?…

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Marketing Personalization Strategies for 2020
Marketing Personalization Strategies for 2020 780 460 MarcomCentral

By: CMS Wire “Marketers want personalization. We know that. And the numbers back it up. In fact, 92% of B2B marketers say personalization is a must, according to an Adobe 2019 report on personalization (PDF). But 91% of senior decision makers in the same report say their companies need to improve personalization capabilities. And, according…

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marketing communication tools
What Are Marketing Communication Tools?
What Are Marketing Communication Tools? 780 460 MarcomCentral

As a marketer, there is a treasure trove of tools at your disposal to help your organization generate awareness and support sales efforts—these are known as marketing communication tools. Marketing communication tools are a set of diversified programs designated to communicate with your target audience effectively. Any good marketer knows the importance of utilizing marketing…

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super bowl ads
These Brands Scored Big with Their Super Bowl Ads
These Brands Scored Big with Their Super Bowl Ads 780 460 MarcomCentral

Super Bowl LIV is right around the corner. And while the San Francisco 49ers prepare to take on the Kansas City Chiefs, marketers are suiting up off the field to fight for viewers’ attention. When it comes to Super Bowl ads, the pressure is on. With 30-second commercial slots costing up to $5.6 million and…

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Building Better Brands
Ready to Build a Better Brand? Here’s How Brand Management Can Help
Ready to Build a Better Brand? Here’s How Brand Management Can Help 780 460 MarcomCentral

At the heart of every great brand is a true identity. It’s what the brand stands for, how it connects, and how it produces value in the world. The brand takes shape through hundreds, if not thousands, of interactions. And every interaction is a chance to connect and build one more block of your brand. …

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brand consistency
The Importance of Building Trust with Brand Consistency
The Importance of Building Trust with Brand Consistency 780 460 MarcomCentral

You’re sitting in front of the TV when your show cuts to a commercial. The plain white background featuring natural, smiling women in white tees and tank tops gives off a light and fresh feeling. Without a voiceover or logo, you automatically know the commercial is for Dove. How? Through the recognition of consistent brand…

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How to Win Against One-Off Requests
How to Win Against One-Off Requests 780 460 Jody Scheldt

Ping. Ping. Ping. That’s the sound of your email arriving. The subject line reads “Urgent Request: Ad Resize.”  Next subject line: “Request: Tradeshow Graphics Needed- German.”  Both due dates happen to be in 48 hours, which means you’ll need to get these in to the design team immediately, work on them in between meetings and…

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marketing assets
Don’t Be a DIY Designer: Keep Your Brand Identity Consistent
Don’t Be a DIY Designer: Keep Your Brand Identity Consistent 780 460 MarcomCentral

Introducing Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. Marketing Mike tries his best to perform his job efficiently and competently in today’s ever-evolving marketing landscape, but often times makes questionable choices that can be harmful to his company’s brand. As part of an ongoing blog…

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brand identity model
5 Important Aspects of Brand Identity to Maintain Brand Equity
5 Important Aspects of Brand Identity to Maintain Brand Equity 780 460 MarcomCentral

As an organization, your brand is everything. It’s what makes you recognizable to your customers and potential buyers and helps set you apart from your competitors. Building a brand is one thing but maintaining your brand identity as your organization continues to grow is another. What Is Brand Identity? Brand identity is what a brand…

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