The MarcomCentral Blog

Why Restaurant Franchises Need a Local Marketing Strategy
Why Restaurant Franchises Need a Local Marketing Strategy 780 460 Jody Scheldt

An Avocado BLT in Los Angeles and a Shrimp Po’ Boy in Baton Rouge- two sandwich options not out of place on menus in their respective cities, however reverse these two and you may see a drop in sales. As a nationwide restaurant franchise, being able to tailor your menu to regional locales is critical…

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How to Measure the Impact of Marketing Asset Management
How to Measure the Impact of Marketing Asset Management 780 460 Matt Roberts

You know the famous saying – you can’t manage what you can’t measure. But how do you measure the impact of a discipline like Marketing Asset Management? Managing materials, their customization, and their distribution is a complicated process, one that has many moving parts and drives improvements in different areas of a business. In fact,…

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How Local Marketing Software Quickly Helps You Improve Traction
How Local Marketing Software Quickly Helps You Improve Traction 780 460 Seth Patel

Shopping local is a big factor in the decision to purchase for most buyers. With the proliferation of online options, *ahem* Amazon, it may be surprising to hear that some consumers prefer to shop in physical stores . The experience itself is reportedly more pleasant and a fraction of consumers prefer to support their local…

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Learn from the Best: How to Implement Marketing Asset Management for Maximum ROI
Learn from the Best: How to Implement Marketing Asset Management for Maximum ROI 780 460 Seth Patel

Four out of five organizations today struggle with managing online and offline marketing assets. As businesses work to manage the chaos of multi-channel content production and distribution, many are turning to marketing technology to get the job done. In response, Marketing Asset Management (MAM) and Marketing Resource Management (MRM) tools like MarcomCentral have become critical…

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What is Marketing Asset Management (and Why Should Growing Businesses Care?)
What is Marketing Asset Management (and Why Should Growing Businesses Care?) 780 460 Jody Scheldt

To maintain growth, every business must continuously find ways to reach customer segments using personal, relevant messaging – no matter what channels customers prefer. To achieve this, 92% of companies now view marketing content as a critical business asset, one that exists in many formats; social media posts, email marketing templates, PowerPoint slides, direct mail,…

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What Does Brand Management Mean?
What Does Brand Management Mean? 780 460 Matt Roberts

Your brand is not just a product or service. Its reach is much farther than something tangible that is, in most cases, also offered by other companies. “Brand” also embraces your organization’s core values and extends to every relationship and interaction you have with customers, suppliers, employees, and stakeholders. To put it another way, your…

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4 Reasons Why a Strong Brand Should Begin with Corporate Identity
4 Reasons Why a Strong Brand Should Begin with Corporate Identity 780 460 Seth Patel

The terms corporate identity, brand identity, and brand image are often interchanged, but are, in fact, distinct from one another. Corporate identity is about internal activities that shape perception. Brand identity is how an organization wants to be perceived by its audience. Brand image is external perceptions held by consumers. All three are woven together, but…

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MarcomCentral Recognized as Best Marketing Asset Management Solution
MarcomCentral Recognized as Best Marketing Asset Management Solution 780 460 Jody Scheldt

Solana Beach, CA – August 08, 2017 MarcomCentral®, a leading provider of cloud-based print and marketing technology, has been awarded a 2017 Must See ‘Ems for their ad hoc job submission solution JobDirect® Plus.  As part of PRINT 17, the largest and most innovative global exhibition of graphic communications technologies, this competition recognizes forward-thinking suppliers…

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[Infographic] The Secret Life of One-Off Creative Requests
[Infographic] The Secret Life of One-Off Creative Requests 780 460 Seth Patel

If your marketing department is processing one-off creative requests like a fast food drive-thru, you may need to stop and reevaluate how you’re operating. Even a small reduction of time spent on routine tasks could have a huge impact on your performance, not to mention your sanity. Learn what’s behind this chaos in our new…

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