The MarcomCentral Blog

What is Brand Management Software?
What is Brand Management Software? 780 460 Jody Scheldt

Brand Management is a critical priority for marketers who must ensure every touchpoint with a prospect or customer strikes brand consistency. Since content is often the first impression a customer has with your organization, all assets must reflect your brand experience in a cohesive way. What is brand management? Brand management is the process of setting standards and…

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8 Pieces of Marketing Wisdom to Live By
8 Pieces of Marketing Wisdom to Live By 780 460 Seth Patel

As the inventor of the Model T, Henry Ford considered himself to be an innovator, not a marketer. But his century-old reflection still resonates with marketers today: “If I had asked people what they wanted, they would have said ‘faster horses.” Another innovator who changed the landscape of America, Steve Jobs, made a remarkably similar…

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5 Reasons Companies Fail to Manage Marketing Assets
5 Reasons Companies Fail to Manage Marketing Assets 780 460 Matt Roberts

Failure is not the end. Rather, it’s a beginning, if we choose to learn from our mistakes. In the world of business, Marketing Asset Management (MAM) has emerged as a critical priority for growing organizations, especially those who want to ensure that every interaction a customer has with them is consistent. Most of us know…

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Direct Mail is Thriving with the Help of Local Marketing
Direct Mail is Thriving with the Help of Local Marketing 780 460 Caroline Lanspa

Just in case you’ve blinked a few times in the last 10 years, the world of marketing has undergone wholesale changes – transformed first by the ubiquity of websites and then the prevalence of social media. Social media advocates in particular might have you believe that direct mail’s most promising days lie in the past.…

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Why Restaurant Franchises Need a Local Marketing Strategy
Why Restaurant Franchises Need a Local Marketing Strategy 780 460 Jody Scheldt

An Avocado BLT in Los Angeles and a Shrimp Po’ Boy in Baton Rouge- two sandwich options not out of place on menus in their respective cities, however reverse these two and you may see a drop in sales. As a nationwide restaurant franchise, being able to tailor your menu to regional locales is critical…

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How to Measure the Impact of Marketing Asset Management
How to Measure the Impact of Marketing Asset Management 780 460 Matt Roberts

You know the famous saying – you can’t manage what you can’t measure. But how do you measure the impact of a discipline like Marketing Asset Management? Managing materials, their customization, and their distribution is a complicated process, one that has many moving parts and drives improvements in different areas of a business. In fact,…

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How Local Marketing Software Quickly Helps You Improve Traction
How Local Marketing Software Quickly Helps You Improve Traction 780 460 Seth Patel

Shopping local is a big factor in the decision to purchase for most buyers. With the proliferation of online options, *ahem* Amazon, it may be surprising to hear that some consumers prefer to shop in physical stores . The experience itself is reportedly more pleasant and a fraction of consumers prefer to support their local…

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Learn from the Best: How to Implement Marketing Asset Management for Maximum ROI
Learn from the Best: How to Implement Marketing Asset Management for Maximum ROI 780 460 Seth Patel

Four out of five organizations today struggle with managing online and offline marketing assets. As businesses work to manage the chaos of multi-channel content production and distribution, many are turning to marketing technology to get the job done. In response, Marketing Asset Management (MAM) and Marketing Resource Management (MRM) tools like MarcomCentral have become critical…

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What is Marketing Asset Management (and Why Should Growing Businesses Care?)
What is Marketing Asset Management (and Why Should Growing Businesses Care?) 780 460 Jody Scheldt

To maintain growth, every business must continuously find ways to reach customer segments using personal, relevant messaging – no matter what channels customers prefer. To achieve this, 92% of companies now view marketing content as a critical business asset, one that exists in many formats; social media posts, email marketing templates, PowerPoint slides, direct mail,…

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