The MarcomCentral Blog

Forbes Business Council: 13 Essential Questions To Ask When Interviewing Candidates For A Leadership Role
Forbes Business Council: 13 Essential Questions To Ask When Interviewing Candidates For A Leadership Role 780 460 MarcomCentral

By: Forbes featuring Byung Choi “An interview is a great opportunity to get to know a candidate, so you want to make sure you ask the right questions. This is especially vital when you’re interviewing someone for a leadership position. You want to determine that person’s management skills and as well as their readiness to…

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retail marketing
Top 4 Ideas for Localizing Your Retail Marketing Efforts
Top 4 Ideas for Localizing Your Retail Marketing Efforts 780 460 MarcomCentral

Localization—the act of adjusting marketing assets to a specific market or locale—is a hot topic in the marketing world as brands of all sizes look to attract and entice more consumers with relevant, targeted content. And yet, many marketers are struggling to crack the localization zip code, so to speak. A study from the CMO…

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Forbes Business Council: 13 Telltale Signs It’s Time To Pull The Plug On Your Marketing Campaign
Forbes Business Council: 13 Telltale Signs It’s Time To Pull The Plug On Your Marketing Campaign 780 460 MarcomCentral

By: Forbes featuring Byung Choi “When implementing a marketing campaign, you’ll need to monitor its efficacy. It can be difficult to know when it’s time to stop a campaign early, and even more difficult to pull the plug when you’ve poured lots of time and resources into it. But if your current strategy isn’t working,…

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Forbes Business Council: Ways To Help Your Remote Staff Feel Connected To Your Company Culture
Forbes Business Council: Ways To Help Your Remote Staff Feel Connected To Your Company Culture 780 460 MarcomCentral

By: Forbes featuring Byung Choi “Remote work is extremely common today across many industries. Many companies have at least some, if not all, employees regularly working from home at least part of the time, and an increasing number of businesses are creating full-time remote positions. In order for this working arrangement to be successful, business…

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global marketing campaign
Laying the Groundwork to Success for Your Global Marketing Campaign
Laying the Groundwork to Success for Your Global Marketing Campaign 780 460 MarcomCentral

No longer restricted by geographical boundaries thanks to technology, the world is more connected than ever before. Companies now possess extraordinary means to reach out, communicate, connect, share, and spread information and messages to their customers using global marketing tactics. With the click of a trackpad, any brand can launch a piece of content out…

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5 Tips for Maintaining Brand Equity featuring MarcomCentral President+CEO, Byung Choi
5 Tips for Maintaining Brand Equity featuring MarcomCentral President+CEO, Byung Choi 780 460 MarcomCentral

By: Byung Choi for Small Biz Daily “Regardless of size, a company’s brand is everything. A brand is the ultimate cocktail of customers’ perceptions, notions and experience. It’s what makes you recognizable to your customers and potential buyers and helps set you apart from your competitors. In fact, Global Banking & Finance Review notes 82%…

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marketing collateral strategy
5 Tips to Organize Marketing Collateral
5 Tips to Organize Marketing Collateral 780 460 MarcomCentral

First off, what is marketing collateral exactly? Marketing collateral is marketing material used in email marketing, advertising, and digital marketing such as social media posts, blog posts, and live event collateral material. Marketing collateral includes any piece of content that the marketing team uses to help with the sales process. Keeping all of these pieces…

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distributed marketing
How Distributed Marketing Allows for Consistent Brand Messaging
How Distributed Marketing Allows for Consistent Brand Messaging 780 460 MarcomCentral

Imagine baking gingerbread cookies without a cookie cutter. After realizing how frustrating and tedious that endeavor would be, it’s abundantly clear that the cookie cutter is one of the fundamental tools for the craft cookie-making industry. Thanks to cookie cutters, bakers no longer have to toil for hours forming cookies into shapes like festive people…

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marketing assets
Avoid the Desktop Storage Closet: Using MAM for Brand Consistency
Avoid the Desktop Storage Closet: Using MAM for Brand Consistency 780 460 MarcomCentral

We’re back with Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. As projects begin to ramp up, the production of various marketing assets starts to increase at a rapid pace. From blog posts to infographics to email marketing copy, Mike starts chipping away at content creation…

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