Brand Consistency

brand consistency
The Importance of Building Trust with Brand Consistency
The Importance of Building Trust with Brand Consistency 780 460 MarcomCentral

You’re sitting in front of the TV when your show cuts to a commercial. The plain white background featuring natural, smiling women in white tees and tank tops gives off…

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Marketing Mike
Don’t Be a DIY Designer: Keep Your Brand Identity Consistent
Don’t Be a DIY Designer: Keep Your Brand Identity Consistent 780 460 MarcomCentral

Introducing Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. Marketing Mike tries his best to perform his job efficiently and competently…

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brand identity model
5 Important Aspects of Brand Identity to Maintain Brand Equity
5 Important Aspects of Brand Identity to Maintain Brand Equity 780 460 MarcomCentral

As an organization, your brand is everything. It’s what makes you recognizable to your customers and potential buyers and helps set you apart from your competitors. Building a brand is…

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How Highly Regulated Industries Can Stop the Damage of Rogue Sales Collateral
How Highly Regulated Industries Can Stop the Damage of Rogue Sales Collateral 780 460 Seth Patel

Going rogue. Straying off the reservation. Bucking the status quo. However you describe it, the failure to follow approved processes is a widespread problem facing many organizations in highly regulated…

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3 Ways Nonprofits Can Empower Marketing at Nationwide Chapters
3 Ways Nonprofits Can Empower Marketing at Nationwide Chapters 780 460 Jody Scheldt

Only 26% of nonprofits nationwide say their organizations are effective at using marketing content.[1] This is often due to a lack of support for distributed chapters who don’t have large marketing…

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5 Questions to Ask Yourself About Brand Consistency
5 Questions to Ask Yourself About Brand Consistency 780 460 Seth Patel

Brand inconsistency can impact a lot more than just how a piece of collateral looks. Your brand is the promise you make to the world, and key to earning recognition…

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5 Ways Large Teams Can Ensure Brand Consistency
5 Ways Large Teams Can Ensure Brand Consistency 780 460 Seth Patel

Larger organizations bring higher risks of brand inconsistency. Big, distributed teams of employees bring about a greater possibility that someone, somewhere, at some point, will misrepresent the organization through a…

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The #1 Reason Companies Struggle with Brand Consistency
The #1 Reason Companies Struggle with Brand Consistency 780 460 Jody Scheldt

The #1 Reason Companies Struggle with Brand Consistency Our charter as marketers today is to satisfy our customers’ need for information, regardless of which channel they prefer to engage with…

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3 Biggest Challenges Financial Services Marketers Face
3 Biggest Challenges Financial Services Marketers Face 780 460 Guest Author

By Sean Sullivan, Vice President of Sales, MarcomCentral Marketing for financial services can be a challenging task; as you have to make sure your marketing assets meet regulatory requirements and…

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