brand guidelines

content lifecycle management
The Five Stages of Content Lifecycle Management
The Five Stages of Content Lifecycle Management 780 460 MarcomCentral

Much like a plant, content requires care and attention to ensure that it lives a long life. While a content strategist doesn’t need to water and prune their blogs or…

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distributed marketing
How Distributed Marketing Allows for Consistent Brand Messaging
How Distributed Marketing Allows for Consistent Brand Messaging 780 460 MarcomCentral

Imagine baking gingerbread cookies without a cookie cutter. After realizing how frustrating and tedious that endeavor would be, it’s abundantly clear that the cookie cutter is one of the fundamental…

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Tips for Building Trust with Brand Consistency
The Importance of Building Trust with Brand Consistency
The Importance of Building Trust with Brand Consistency 780 460 MarcomCentral

You’re sitting in front of the TV when your show cuts to a commercial. The plain white background featuring natural, smiling women in white tees and tank tops gives off…

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marketing assets
Don’t Be a DIY Designer: Keep Your Brand Identity Consistent
Don’t Be a DIY Designer: Keep Your Brand Identity Consistent 780 460 MarcomCentral

Introducing Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. Marketing Mike tries his best to perform his job efficiently and competently…

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