brand identity

brand experience
Keeping Customers Engaged with Powerful Brand Experiences
Keeping Customers Engaged with Powerful Brand Experiences 780 460 MarcomCentral

Think about a time when you felt a positive connection with a brand. Maybe it was this morning when you opened Spotify and were exposed to some new favorite tunes…

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globalization & localization
Balancing the Scales of a Globalization & Localization Marketing Approach
Balancing the Scales of a Globalization & Localization Marketing Approach 780 460 MarcomCentral

Brands are always assessing new marketing approaches to expand their reach and permeate new markets. One to strongly consider is a balanced approach focusing on the tenants of both marketing…

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distributed marketing
How Distributed Marketing Allows for Consistent Brand Messaging
How Distributed Marketing Allows for Consistent Brand Messaging 780 460 MarcomCentral

Imagine baking gingerbread cookies without a cookie cutter. After realizing how frustrating and tedious that endeavor would be, it’s abundantly clear that the cookie cutter is one of the fundamental…

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marketing communication tools
What Are Marketing Communication Tools?
What Are Marketing Communication Tools? 780 460 MarcomCentral

As a marketer, there is a treasure trove of tools at your disposal to help your organization generate awareness and support sales efforts—these are known as marketing communication tools. Marketing…

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super bowl ads
These Brands Scored Big with Their Super Bowl Ads
These Brands Scored Big with Their Super Bowl Ads 780 460 MarcomCentral

Super Bowl LIV is right around the corner. And while the San Francisco 49ers prepare to take on the Kansas City Chiefs, marketers are suiting up off the field to…

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Building Better Brands
Ready to Build a Better Brand? Here’s How Brand Management Can Help
Ready to Build a Better Brand? Here’s How Brand Management Can Help 780 460 MarcomCentral

At the heart of every great brand is a true identity. It’s what the brand stands for, how it connects, and how it produces value in the world. The brand…

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Tips for Building Trust with Brand Consistency
The Importance of Building Trust with Brand Consistency
The Importance of Building Trust with Brand Consistency 780 460 MarcomCentral

You’re sitting in front of the TV when your show cuts to a commercial. The plain white background featuring natural, smiling women in white tees and tank tops gives off…

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marketing assets
Don’t Be a DIY Designer: Keep Your Brand Identity Consistent
Don’t Be a DIY Designer: Keep Your Brand Identity Consistent 780 460 MarcomCentral

Introducing Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. Marketing Mike tries his best to perform his job efficiently and competently…

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brand identity model
5 Important Aspects of Brand Identity to Maintain Brand Equity
5 Important Aspects of Brand Identity to Maintain Brand Equity 780 460 MarcomCentral

As an organization, your brand is everything. It’s what makes you recognizable to your customers and potential buyers and helps set you apart from your competitors. Building a brand is…

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