Brand Management

digital content management tools
Four Predictions for the Future of Digital Asset Management
Four Predictions for the Future of Digital Asset Management 780 460 MarcomCentral

Since its inception in the mid-to-late 1990s, digital asset management has been making substantial waves in record and document organization. In fact, the DAM solutions of today are going above…

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globalization & localization
Balancing the Scales of a Globalization & Localization Marketing Approach
Balancing the Scales of a Globalization & Localization Marketing Approach 780 460 MarcomCentral

Brands are always assessing new marketing approaches to expand their reach and permeate new markets. One to strongly consider is a balanced approach focusing on the tenants of both marketing…

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marketing communication tools
What Are Marketing Communication Tools?
What Are Marketing Communication Tools? 780 460 MarcomCentral

As a marketer, there is a treasure trove of tools at your disposal to help your organization generate awareness and support sales efforts—these are known as marketing communication tools. Marketing…

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super bowl ads
These Brands Scored Big with Their Super Bowl Ads
These Brands Scored Big with Their Super Bowl Ads 780 460 MarcomCentral

Super Bowl LIV is right around the corner. And while the San Francisco 49ers prepare to take on the Kansas City Chiefs, marketers are suiting up off the field to…

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Building Better Brands
Ready to Build a Better Brand? Here’s How Brand Management Can Help
Ready to Build a Better Brand? Here’s How Brand Management Can Help 780 460 MarcomCentral

At the heart of every great brand is a true identity. It’s what the brand stands for, how it connects, and how it produces value in the world. The brand…

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brand identity model
5 Important Aspects of Brand Identity to Maintain Brand Equity
5 Important Aspects of Brand Identity to Maintain Brand Equity 780 460 MarcomCentral

As an organization, your brand is everything. It’s what makes you recognizable to your customers and potential buyers and helps set you apart from your competitors. Building a brand is…

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The State of Digital Asset Management in 2020…and Our Pivotal Role
The State of Digital Asset Management in 2020…and Our Pivotal Role 780 460 MarcomCentral

A new decade is on the horizon, and with 2020 approaching it’s a natural time for both reflection and foresight. We’re beyond excited to officially be back in action here…

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Why You Need a Brand Management Audit
Why You Need a Brand Management Audit 780 460 Jody Scheldt

Brand management is a critical part of marketing, ensuring every touchpoint a customer has with an organization is consistent, thereby improving their overall experience. But, like any other major piece…

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How Highly Regulated Industries Can Stop the Damage of Rogue Sales Collateral
How Highly Regulated Industries Can Stop the Damage of Rogue Sales Collateral 780 460 Seth Patel

Going rogue. Straying off the reservation. Bucking the status quo. However you describe it, the failure to follow approved processes is a widespread problem facing many organizations in highly regulated…

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