Brand Management

Why You Need a Brand Management Audit
Why You Need a Brand Management Audit 780 460 Sarah Mayer

Brand management is a critical part of marketing, ensuring every touchpoint a customer has with an organization is consistent, thereby improving their overall experience. But, like any other major piece…

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How Highly Regulated Industries Can Stop the Damage of Rogue Sales Collateral
How Highly Regulated Industries Can Stop the Damage of Rogue Sales Collateral 780 460 Leslie Pinkerton

Going rogue. Straying off the reservation. Bucking the status quo. However you describe it, the failure to follow approved processes is a widespread problem facing many organizations in highly regulated…

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