Content Management

marketing technology
What Is Marketing Technology (MarTech) and Why Do You Need It?
What Is Marketing Technology (MarTech) and Why Do You Need It? 780 460 MarcomCentral

Marketing and technology go hand in hand. In fact, Gartner predicted back in 2017 that Chief Marketing Officers (CMOs) would spend more on technology than Chief Information Officers (CIOs). What…

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content management problems
How AI Can Solve for Pressing Customer & Content Management Problems
How AI Can Solve for Pressing Customer & Content Management Problems 780 460 MarcomCentral

Artificial intelligence has fundamentally reshaped the way we do so many things, but digital asset management is one area that could use further AI integration. Namely, a DAM powered by…

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content lifecycle management
The Five Stages of Content Lifecycle Management
The Five Stages of Content Lifecycle Management 780 460 MarcomCentral

Much like a plant, content requires care and attention to ensure that it lives a long life. While a content strategist doesn’t need to water and prune their blogs or…

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8 Ways Healthcare Marketers can Eliminate Content Fragmentation
8 Ways Healthcare Marketers can Eliminate Content Fragmentation 780 460 Seth Patel

When creating content for members, patients, and partners, healthcare and pharmaceutical marketers are faced with an enormous challenge; battling content fragmentation. Whether this content is lacking key messages, expresses them…

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