Customer Experience | MarcomCentral

5 of the Most Common Myths About Marketing Asset Management

5 of the Most Common Myths About Marketing Asset Management https://files-marcomcentral.netdna-ssl.com/wp-content/uploads/2018/02/img-reality-myth-blog.jpg 780 460 Leslie Pinkerton Leslie Pinkerton https://secure.gravatar.com/avatar/e8a17d94b5fc83be931995216f653aaa?s=96&d=mm&r=g January 31, 2017 May 16, 2018

By: Leslie Pinkerton

January 31, 2017

It’s never been more important to understand how best to manage our marketing assets within our business and across a distributed network of partners. The #1 reason companies struggle with…

How Important is Asset Management to your Customer Experience?

How Important is Asset Management to your Customer Experience? https://files-marcomcentral.netdna-ssl.com/wp-content/uploads/2018/02/img-marketing-planning-blog.jpg 780 460 Leslie Pinkerton Leslie Pinkerton https://secure.gravatar.com/avatar/e8a17d94b5fc83be931995216f653aaa?s=96&d=mm&r=g December 14, 2016 May 16, 2018

By: Leslie Pinkerton

December 14, 2016

In a word: very. We live in a world of multi-channel sales and marketing, where consumers interact with brands across a growing number of online and offline touchpoints. These customers,…