Customer Experience

content management problems
How AI Can Solve for Pressing Customer & Content Management Problems
How AI Can Solve for Pressing Customer & Content Management Problems 780 460 MarcomCentral

Artificial intelligence has fundamentally reshaped the way we do so many things, but digital asset management is one area that could use further AI integration. Namely, a DAM powered by…

read more
digital content management tools
Four Predictions for the Future of Digital Asset Management
Four Predictions for the Future of Digital Asset Management 780 460 MarcomCentral

Since its inception in the mid-to-late 1990s, digital asset management has been making substantial waves in record and document organization. In fact, the DAM solutions of today are going above…

read more
2020 global marketing trends
The Dominant Global Marketing Trends of 2020
The Dominant Global Marketing Trends of 2020 780 460 MarcomCentral

The world around us is changing rapidly and drastically. With this change comes new and exciting opportunities for brands to connect with their customers. Global marketing is undergoing a huge…

read more
5 of the Most Common Myths About Marketing Asset Management
5 of the Most Common Myths About Marketing Asset Management 780 460 Seth Patel

It’s never been more important to understand how best to manage our marketing assets within our business and across a distributed network of partners. The #1 reason companies struggle with…

read more
How Important is Asset Management to your Customer Experience?
How Important is Asset Management to your Customer Experience? 780 460 Seth Patel

In a word: very. We live in a world of multi-channel sales and marketing, where consumers interact with brands across a growing number of online and offline touchpoints. These customers,…

read more