Customer Experience

5 of the Most Common Myths About Marketing Asset Management
5 of the Most Common Myths About Marketing Asset Management 780 460 Seth Patel

It’s never been more important to understand how best to manage our marketing assets within our business and across a distributed network of partners. The #1 reason companies struggle with…

read more
How Important is Asset Management to your Customer Experience?
How Important is Asset Management to your Customer Experience? 780 460 Seth Patel

In a word: very. We live in a world of multi-channel sales and marketing, where consumers interact with brands across a growing number of online and offline touchpoints. These customers,…

read more