digital asset management solution

digital content management tools
Four Predictions for the Future of Digital Asset Management
Four Predictions for the Future of Digital Asset Management 780 460 MarcomCentral

Since its inception in the mid-to-late 1990s, digital asset management has been making substantial waves in record and document organization. In fact, the DAM solutions of today are going above…

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What is Local Marketing Automation?
What is Local Marketing Automation? 780 460 Jody Scheldt

DEFINITION: What is local marketing automation? Local marketing automation is a geo-specific marketing initiative aimed at keeping the greater vision and message of a brand intact while also appealing to…

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retail marketing
Top 4 Ideas for Localizing Your Retail Marketing Efforts
Top 4 Ideas for Localizing Your Retail Marketing Efforts 780 460 MarcomCentral

Localization—the act of adjusting marketing assets to a specific market or locale—is a hot topic in the marketing world as brands of all sizes look to attract and entice more…

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global marketing campaign
Laying the Groundwork to Success for Your Global Marketing Campaign
Laying the Groundwork to Success for Your Global Marketing Campaign 780 460 MarcomCentral

No longer restricted by geographical boundaries thanks to technology, the world is more connected than ever before. Companies now possess extraordinary means to reach out, communicate, connect, share, and spread…

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