Digital Asset Management

marketing technology
What Is Marketing Technology (MarTech) and Why Do You Need It?
What Is Marketing Technology (MarTech) and Why Do You Need It? 780 460 MarcomCentral

Marketing and technology go hand in hand. In fact, Gartner predicted back in 2017 that Chief Marketing Officers (CMOs) would spend more on technology than Chief Information Officers (CIOs). What…

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content management problems
How AI Can Solve for Pressing Customer & Content Management Problems
How AI Can Solve for Pressing Customer & Content Management Problems 780 460 MarcomCentral

Artificial intelligence has fundamentally reshaped the way we do so many things, but digital asset management is one area that could use further AI integration. Namely, a DAM powered by…

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enterprise content management
Why Marketers Need to Step Up with Enterprise Content Management
Why Marketers Need to Step Up with Enterprise Content Management 780 460 MarcomCentral

Today’s businesses are producing content at unfathomable speeds. And because “content is king,” that quantity is only expected to rise. Consequently, paper documents are nearly extinct and digital content continues…

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content lifecycle management
The Five Stages of Content Lifecycle Management
The Five Stages of Content Lifecycle Management 780 460 MarcomCentral

Much like a plant, content requires care and attention to ensure that it lives a long life. While a content strategist doesn’t need to water and prune their blogs or…

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digital content management tools
Four Predictions for the Future of Digital Asset Management
Four Predictions for the Future of Digital Asset Management 780 460 MarcomCentral

Since its inception in the mid-to-late 1990s, digital asset management has been making substantial waves in record and document organization. In fact, the DAM solutions of today are going above…

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What is Local Marketing Automation?
What is Local Marketing Automation? 780 460 Jody Scheldt

DEFINITION: What is local marketing automation? Local marketing automation is a geo-specific marketing initiative aimed at keeping the greater vision and message of a brand intact while also appealing to…

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retail marketing
Top 4 Ideas for Localizing Your Retail Marketing Efforts
Top 4 Ideas for Localizing Your Retail Marketing Efforts 780 460 MarcomCentral

Localization—the act of adjusting marketing assets to a specific market or locale—is a hot topic in the marketing world as brands of all sizes look to attract and entice more…

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global marketing campaign
Laying the Groundwork to Success for Your Global Marketing Campaign
Laying the Groundwork to Success for Your Global Marketing Campaign 780 460 MarcomCentral

No longer restricted by geographical boundaries thanks to technology, the world is more connected than ever before. Companies now possess extraordinary means to reach out, communicate, connect, share, and spread…

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Building Better Brands
Ready to Build a Better Brand? Here’s How Brand Management Can Help
Ready to Build a Better Brand? Here’s How Brand Management Can Help 780 460 MarcomCentral

At the heart of every great brand is a true identity. It’s what the brand stands for, how it connects, and how it produces value in the world. The brand…

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Tips for Building Trust with Brand Consistency
The Importance of Building Trust with Brand Consistency
The Importance of Building Trust with Brand Consistency 780 460 MarcomCentral

You’re sitting in front of the TV when your show cuts to a commercial. The plain white background featuring natural, smiling women in white tees and tank tops gives off…

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