Healthcare Marketing

8 Ways Healthcare Marketers can Eliminate Content Fragmentation
8 Ways Healthcare Marketers can Eliminate Content Fragmentation 780 460 Leslie Pinkerton

When creating content for members, patients, and partners, healthcare and pharmaceutical marketers are faced with an enormous challenge; battling content fragmentation. Whether this content is lacking key messages, expresses them…

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4 Tips Healthcare Marketers Can Use to Reduce Confusion between Sales & Marketing
4 Tips Healthcare Marketers Can Use to Reduce Confusion between Sales & Marketing 780 460 Leslie Pinkerton

According to analyst firm, SiriusDecisions, 60-70% of marketing content in organizations goes unused. Another study found that lost sales productivity and wasted marketing budget costs companies at least $1 trillion…

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