Local Marketing

What is Local Marketing Automation?
What is Local Marketing Automation? 780 460 Jody Scheldt

DEFINITION: What is local marketing automation? Local marketing automation is a geo-specific marketing initiative aimed at keeping the greater vision and message of a brand intact while also appealing to…

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Direct Mail is Thriving with the Help of Local Marketing
Direct Mail is Thriving with the Help of Local Marketing 780 460 Caroline Lanspa

Just in case you’ve blinked a few times in the last 10 years, the world of marketing has undergone wholesale changes – transformed first by the ubiquity of websites and…

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Three Best Practices for Using Event Marketing To Reach Customers in Local Markets
Three Best Practices for Using Event Marketing To Reach Customers in Local Markets 780 460 Jody Scheldt

National brands often have a clear marketing vision at 50,000 feet, but difficulty connecting at the point of sale. One great way to “localize” a brand is to team-up with a…

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