Localization

retail marketing
Top 4 Ideas for Localizing Your Retail Marketing Efforts
Top 4 Ideas for Localizing Your Retail Marketing Efforts 780 460 MarcomCentral

Localization—the act of adjusting marketing assets to a specific market or locale—is a hot topic in the marketing world as brands of all sizes look to attract and entice more…

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Greater Than the Sum of Its Parts: What Local Affiliates Need to Thrive
Greater Than the Sum of Its Parts: What Local Affiliates Need to Thrive 780 460 Seth Patel

Aristotle said, “The whole is greater than the sum of its parts.” This famous quote about synergy and teamwork applies to musicians coming together to form works of art, or…

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