marketing asset management software

distributed marketing
How Distributed Marketing Allows for Consistent Brand Messaging
How Distributed Marketing Allows for Consistent Brand Messaging 780 460 MarcomCentral

Imagine baking gingerbread cookies without a cookie cutter. After realizing how frustrating and tedious that endeavor would be, it’s abundantly clear that the cookie cutter is one of the fundamental…

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marketing assets
Avoid the Desktop Storage Closet: Using MAM for Brand Consistency
Avoid the Desktop Storage Closet: Using MAM for Brand Consistency 780 460 MarcomCentral

We’re back with Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. As projects begin to ramp up, the production of various…

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Tips for marketing collateral management
Best Practices for Marketing Collateral Management
Best Practices for Marketing Collateral Management 780 460 MarcomCentral

From e-books to infographics to printed brochures, today’s businesses are constantly creating a wealth of assets and marketing collateral to support their branding and creative efforts to support their business goals. Why?…

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