Marketing Asset Management

retail marketing
Top 4 Ideas for Localizing Your Retail Marketing Efforts
Top 4 Ideas for Localizing Your Retail Marketing Efforts 780 460 MarcomCentral

Localization—the act of adjusting marketing assets to a specific market or locale—is a hot topic in the marketing world as brands of all sizes look to attract and entice more…

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marketing collateral strategy
5 Tips to Organize Marketing Collateral
5 Tips to Organize Marketing Collateral 780 460 MarcomCentral

We previously discussed how marketers’ laptops often resemble a messy storage closet, holding a plethora of brand assets and marketing materials with little organization. This can happen when organizations use…

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distributed marketing
How Distributed Marketing Allows for Consistent Brand Messaging
How Distributed Marketing Allows for Consistent Brand Messaging 780 460 MarcomCentral

Imagine baking gingerbread cookies without a cookie cutter. After realizing how frustrating and tedious that endeavor would be, it’s abundantly clear that the cookie cutter is one of the fundamental…

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marketing assets
Avoid the Desktop Storage Closet: Using MAM for Brand Consistency
Avoid the Desktop Storage Closet: Using MAM for Brand Consistency 780 460 MarcomCentral

We’re back with Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. As projects begin to ramp up, the production of various…

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marketing collateral management system
Best Practices for Marketing Collateral Management
Best Practices for Marketing Collateral Management 780 460 MarcomCentral

From e-books to infographics to printed brochures, today’s businesses are constantly creating a wealth of assets and marketing collateral to support their branding and creative efforts. Why? Let’s think about…

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3 Strategies Used by Global Companies to Ensure Brand Compliance
3 Strategies Used by Global Companies to Ensure Brand Compliance 780 460 Matt Roberts

When it comes to supplying global content, organizations that operate in multiple countries face a number of challenges. You must preserve the integrity of your company’s image and its brand…

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How to Measure the Impact of Marketing Asset Management
How to Measure the Impact of Marketing Asset Management 780 460 Matt Roberts

You know the famous saying – you can’t manage what you can’t measure. But how do you measure the impact of a discipline like Marketing Asset Management? Managing materials, their…

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What The Most Effective Marketers Use to Empower Sales
What The Most Effective Marketers Use to Empower Sales 780 460 Seth Patel

According to a study by Demand Gen Report and InsideView, the biggest challenges contributing to the rise of misalignment between marketing and sales are the lack of communication and broken…

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5 Ways Large Teams Can Ensure Brand Consistency
5 Ways Large Teams Can Ensure Brand Consistency 780 460 Seth Patel

Larger organizations bring higher risks of brand inconsistency. Big, distributed teams of employees bring about a greater possibility that someone, somewhere, at some point, will misrepresent the organization through a…

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5 of the Most Common Myths About Marketing Asset Management
5 of the Most Common Myths About Marketing Asset Management 780 460 Seth Patel

It’s never been more important to understand how best to manage our marketing assets within our business and across a distributed network of partners. The #1 reason companies struggle with…

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