marketing collateral

global marketing campaign
Laying the Groundwork to Success for Your Global Marketing Campaign
Laying the Groundwork to Success for Your Global Marketing Campaign 780 460 MarcomCentral

No longer restricted by geographical boundaries thanks to technology, the world is more connected than ever before. Companies now possess extraordinary means to reach out, communicate, connect, share, and spread…

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marketing collateral strategy
5 Tips to Organize Marketing Collateral
5 Tips to Organize Marketing Collateral 780 460 MarcomCentral

We previously discussed how marketers’ laptops often resemble a messy storage closet, holding a plethora of brand assets and marketing materials with little organization. This can happen when organizations use…

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distributed marketing
How Distributed Marketing Allows for Consistent Brand Messaging
How Distributed Marketing Allows for Consistent Brand Messaging 780 460 MarcomCentral

Imagine baking gingerbread cookies without a cookie cutter. After realizing how frustrating and tedious that endeavor would be, it’s abundantly clear that the cookie cutter is one of the fundamental…

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marketing collateral management system
Best Practices for Marketing Collateral Management
Best Practices for Marketing Collateral Management 780 460 MarcomCentral

From e-books to infographics to printed brochures, today’s businesses are constantly creating a wealth of assets and marketing collateral to support their branding and creative efforts. Why? Let’s think about…

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