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Marketing Technology

marketing technology
What Is Marketing Technology (MarTech) and Why Do You Need It?
 What Is Marketing Technology (MarTech) and Why Do You Need It? 780 460 MarcomCentral
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Marketing and technology go hand in hand. In fact, Gartner predicted back in 2017 that Chief Marketing Officers (CMOs) would spend more on technology than Chief Information Officers (CIOs). What…

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global marketing campaign
Laying the Groundwork to Success for Your Global Marketing Campaign
 Laying the Groundwork to Success for Your Global Marketing Campaign 780 460 MarcomCentral
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No longer restricted by geographical boundaries thanks to technology, the world is more connected than ever before. Companies now possess extraordinary means to reach out, communicate, connect, share, and spread…

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marketing assets
Don’t Be a DIY Designer: Keep Your Brand Identity Consistent
 Don’t Be a DIY Designer: Keep Your Brand Identity Consistent 780 460 MarcomCentral
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Introducing Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. Marketing Mike tries his best to perform his job efficiently and competently…

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7 Steps to Implement New Marketing Technology
 7 Steps to Implement New Marketing Technology 780 460 Jody Scheldt
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We often hear about all the new technologies available to marketers and their many benefits, from data analytics and reporting to social listening and personalization. We hear at conferences why…

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