Marketing Technology

marketing technology
What Is Marketing Technology (MarTech) and Why Do You Need It?
What Is Marketing Technology (MarTech) and Why Do You Need It? 780 460 MarcomCentral

Marketing and technology go hand in hand. In fact, Gartner predicted back in 2017 that Chief Marketing Officers (CMOs) would spend more on technology than Chief Information Officers (CIOs). What…

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global marketing campaign
Laying the Groundwork to Success for Your Global Marketing Campaign
Laying the Groundwork to Success for Your Global Marketing Campaign 780 460 MarcomCentral

No longer restricted by geographical boundaries thanks to technology, the world is more connected than ever before. Companies now possess extraordinary means to reach out, communicate, connect, share, and spread…

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marketing assets
Don’t Be a DIY Designer: Keep Your Brand Identity Consistent
Don’t Be a DIY Designer: Keep Your Brand Identity Consistent 780 460 MarcomCentral

Introducing Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. Marketing Mike tries his best to perform his job efficiently and competently…

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7 Steps to Implement New Marketing Technology
7 Steps to Implement New Marketing Technology 780 460 Jody Scheldt

We often hear about all the new technologies available to marketers and their many benefits, from data analytics and reporting to social listening and personalization. We hear at conferences why…

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