Sales Enablement

marketing technology
What Is Marketing Technology (MarTech) and Why Do You Need It?
What Is Marketing Technology (MarTech) and Why Do You Need It? 780 460 MarcomCentral

Marketing and technology go hand in hand. In fact, Gartner predicted back in 2017 that Chief Marketing Officers (CMOs) would spend more on technology than Chief Information Officers (CIOs). What…

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sales enablement strategy
The Recipe for a Winning Sales Enablement Strategy
The Recipe for a Winning Sales Enablement Strategy 780 460 MarcomCentral

Sales enablement is being increasingly utilized by companies to provide their sales teams with the information, content, and resources they need to sell more effectively. And because sales serves as…

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marketing collateral strategy
5 Tips to Organize Marketing Collateral
5 Tips to Organize Marketing Collateral 780 460 MarcomCentral

First off, what is marketing collateral exactly? Marketing collateral is marketing material used in email marketing, advertising, and digital marketing such as social media posts, blog posts, and live event…

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Direct Mail is Thriving with the Help of Local Marketing
Direct Mail is Thriving with the Help of Local Marketing 780 460 Caroline Lanspa

Just in case you’ve blinked a few times in the last 10 years, the world of marketing has undergone wholesale changes – transformed first by the ubiquity of websites and…

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empower sales
What The Most Effective Marketers Use to Empower Sales
What The Most Effective Marketers Use to Empower Sales 780 460 Seth Patel

While wit, skill, charm, and luck all play an important factor in closing a sale, there is something to be said about how a much of an impact collaboration between…

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That’s a Wrap… 2016 User Conference Highlights
That’s a Wrap… 2016 User Conference Highlights 780 460 Jody Scheldt

Three days at the beautiful L’Auberge Hotel in Del Mar, California sharing ideas and delicious food? Yes, please. Our 2016 MarcomCentral User Conference wrapped last week and once again we’re…

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