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eBook: Busting the 5 Myths About Marketing Asset Management

  • The rise of personalization

  • The 5 myths surrounding DAM, MAM and PM

  • A Quick Reference Guide comparing the 3 technologies

  • Real life use cases on Marketing Asset Management

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  • The rise of personalization

  • The 5 myths surrounding DAM, MAM and PM

  • A Quick Reference Guide comparing the 3 technologies

  • Real life use cases on Marketing Asset Management

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In this eBook we’ll go over why it’s important to manage your marketing assets from conception through distribution and how Project Management, Digital Asset Management, and Marketing Asset Management work to facilitate that process for organizations. With the rise of personalization, brands need to provide a tailored and consistent experience for customers at all touchpoints- from online to in-store.

In fact, 86% of buyers will pay more for a better customer experience. That requires a personal touch and can be difficult to scale, which is where marketing technologies come in.