Calise Partners Builds Efficiency with MarcomCentral
Calise Partners is an integrated marketing agency focusing on lead generation and measurable results for their clients. They’ve combined advertising and public relations with business-driving, insight-producing data science to generate the most cost-effective leads possible for clients. Calise Partners differentiates themselves with data methods that measurably improve new customer growth for clients. Their proprietary data management platform, AdScience®, uses current customer data to profitably mine new customers and measures performance of individual marketing campaigns or media channels to determine impact on lead generation.
Calise Partners had a client that that was using a legacy web-to-print technology that did not allow efficient onboarding of new users and was limited in its variable data capabilities. The client was expecting rapid growth for their direct mail needs. This presented an opportunity for Calise Partners to implement a modern web-to-print solution that would allow rapid configuration of Variable Data Printing while keeping ease of use for their production department. In addition, the solution needed to remove certain manual processes that were implemented as work-arounds with the current web to print technology.
Calise Partners was on the hunt for a field marketing tool that would help solve the problem of managing 200+ monthly orders across 700 users in an automated process. With their AdScience® technology at the core of all their integrated marketing services, the tool would need to provide a seamless feedback loop with the AdScience data management platform. And since Calise Partners owns no printing equipment, a flexible solution that would allow them to utilize any print vendor of their choice was also critical.
Why they chose MarcomCentral
With these search criteria in mind, Calise Partners narrowed down their options. They looked at XMPie, but the cost was too high and the time to market was lengthy, and they were looking for a tool that would allow custom programming in the future. MarcomCentral came recommended by a print vendor the agency worked with and was ultimately selected for its flexibility and scalability. MarcomCentral fit the bill as far as ability to provide custom branding for the client, integrate with AdScience®, as well as the PDF output technology that allowed them to gain cost savings by distributing the levels and size of print runs accordingly to their various print vendors. Scalability was a big bonus when it came to foresight in growing with their clients’ needs and expanding users on the system.
The results speak for themselves
Calise Partners was able to successfully onboard all of the clients users and continues to manage their integrated marketing strategy with the help of MarcomCentral. Not only have they established more efficiency for their client, but they have also increased the amount of content on the front end while reducing the number of menial management tasks. For Calise Partners, implementing MarcomCentral was less about generating revenue, and more about the ability to scale. The agency has tripled the amount of users on the system in the past two years without running into any issues.