Nissan Ireland Manages Cost-Effective Marketing Campaigns with MarcomCentral
Nissan has clear corporate branding throughout the organization. However, with de-centralized artwork creation, human error is an inevitable problem. This leads to dilution of the brand and can potentially harm the Nissan image without effective quality control.
Nissan Ireland wanted to enforce the Nissan brand and at the same time offer an improved level of service to its network of dealerships in Ireland.
Groprint Limited suggested MarcomCentral Web-to-Print. Combined with Groprint’s expertise in digital print-on-demand and enterprise-level fulfilment solutions, this would deliver the correct requirements to Nissan Ireland. MarcomCentral enabled Nissan Ireland dealerships nationwide to access a central repository of artwork, printed documents and products, and have those products dispatched nationwide. Dealers log in to the online service to access and order their own customizable versioned and personalized documents. Business rules enforce the correct Nissan corporate branding for each individual Nissan dealer ensuring accuracy of every printed piece ordered.
Automatic job ticketing and artwork creation ensures that every order is processed correctly and to pre-defined standards. Costly human error is eliminated and orders are automatically routed via the correct department for printing and/or fulfillment.
Nissan Ireland dealers nationwide were able to order a range of stationery and other print-on-demand items through the online storefront and have them delivered to their own location. Nissan is able to enforce corporate identity guidelines and manage what products are available to dealers to order at any time. Going forward, Nissan Ireland can launch and manage marketing campaigns within the group at a greatly reduced cost over traditional methods. New products and campaigns are available immediately to the whole dealer network upon launch.