The Reinvention of Pacful, Inc. Executed with MarcomCentral’s Functionality.
With a goal of evolving with the changing business landscape and reinventing themselves, in 2010 Pacful, Inc. made the decision to expand from a strictly fulfillment business model to a full service integrated communications provider. While most service provides start with print and expand to offering fulfillment, MarcomCentral’s expanded functionality empowered Pacful to take on this unique challenge and begin offering the full spectrum of marcom needs to their clients.
Why they chose MarcomCentral
After looking at various solutions and providers, President Jennifer Hudek decided other web-to-print tools didn’t have the look and feel that fit what his customers were looking for. MarcomCentral’s professional and streamlined user interface allows Pacful to provide an experience that reflects their brand and handles the needs of their high end clients.
Additionally, MarcomCentral’s integrated functionality was a key component in their decision making process. A software solution that included reporting, security, print on demand, accessibility to products and assets, shipping and inventory control were all necessary to winning more client business. When it came time to expanding services and adding new capabilities, the transition was fairly smooth and seamless thanks to MarcomCentral’s cloud-based format, easy implementation and on-site training.
The results speak for themselves
Pacful, Inc. has tripled their number of clients since launching MarcomCentral, now hosting 48 storefronts for big name clients like VMware, Google, Sony Computer Entertainment America, Riverbed Technology and Abbot Medical Optics. As MarcomCentral’s comprehensive functionality continues to evolve, Pacful, Inc. intends to continue expanding services and fully utilize its capabilities for their clients.