Prisma Increases Sales 25% per year with MarcomCentral’s FusionPro Products
In 2000, one of the company’s largest clients requested that Prisma Graphic provide business card and stationary printing services in conjunction with the current off-set business printing they were delivering. Knowing that these types of orders are typically small, transaction-intensive, and low margin, Prisma Graphic decided to implement an on-line solution. The goal was to reduce the number of “touch-points” or handling of an order by someone in the order cycle, whether client or employee. By reducing touch points, Prisma calculated that they could reduce lead times, save the client money, and increase order profits.
Even at the height of the “dot com bubble,” there were no solutions that offered everything Prisma Graphic needed. They simply couldn’t find a solution that gave them exactly what they wanted. It had to be able to handle the complete order cycle. That is, each of the following components needed to be in place before the solution could solve the problem:
Presentation – The solution needed to present products in an organized, secure and easy-to-navigate fashion.
On-Line Personalization/Proofing – Critical to the reduction of touch points was the ability for the user to enter their personalized information and have the proof generated dynamically on-line. It was also crucial that the displayed proof display the product exactly as it would print – not just a likeness (correct fonts, images, colors, placement, etc).
Back-end Integration. The site needed to interface with production, distribution and billing. Just having a pretty front-end with no automation behind it would not reduce the touch-points effectively.
Customer Service. The site needed to be able to service the customer’s needs for common order inquiries. These included inventory balance-on-hand questions to order status questions to order delivery and shipment tracking. All of these needed to be handled on-line to reduce post-sale touch points without sacrificing quality customer service.