Goodwill of Middle Tennessee Streamlines Marketing Asset Development
With so many marketing pieces being created for multiple locations, it required several team members to be involved in the development process and that increasingly became a problem to manage. Brand inconsistencies became prevalent.
Dayton Children’s Hospital Launches New Brand and Transforms Management of Marketing Assets
In 2013, the organization announced a new patient tower kicking off an amazing transformation in improving quality of care and patient experience by hiring dozens of new subspecialists and implementing state-of-the art technology.
BIGGBY® COFFEE Enables 200+ Franchisees with On-Demand Marketing Using MarcomCentral
As the BIGGBY® COFFEE franchise grew, they realized they needed an efficient way to support their network of franchise owners with marketing assets that serve their local business markets. Read this case study to see how they accomplished this.
YMCA of Middle Tennessee Aids Rebrand with MarcomCentral
The YMCA (“Y”) of Middle Tennessee serves 268,000 people through its member locations and programs in Nashville and the surrounding areas. It’s one of the YMCA of USA’s 2600 local charters serviced by the National Resource office located in Chicago.
Cornerstone Enables Sales with Personalized Marketing
Prior to implementing MarcomCentral, the only way for Cornerstone employees, brokers, and partners to access marketing assets was through the public website. They needed a better, more efficient way to manage their assets.
Delta Vacations Saves on Printing Costs with MarcomCentral
Delta Vacations needed to find a solution that would help limit their print spending, reduce custom requests, and enhance their brand reach. After finalizing their list of requirements, they began to search for a new platform.
Using a Brand Center to Build a Cohesive Brand at the New York Public Library
The NYPL brand center became a reality using marketing asset management technology from MarcomCentral. This brand center was fundamentally a place to “park” the NYPL’s brand guidelines, but also much more.
CoolSculpting Creates One-stop Shop for Marketing Assets Worldwide
Coolsculpting’s marketing team began searching for a one-stop shop solution that could be easily accessed by end users and simply managed internally. As a global brand, CoolSculpting needed built-in support for multiple languages.
Orlando Health Aims to Communicate, Protect and Build their Brand with MarcomCentral
Using MarcomCentral, Orlando Health was able to implement a robust brand management strategy by developing brand guidelines, brand standards, asset libraries, a designer’s toolkit, copywriting guidelines, and ongoing training for vendors.
Boys and Girls Clubs of America Empowers over 4,100 Affiliates with Marketing
The BGCA’s goal is to become the #1 youth advocate by serving even more kids and one of the best ways to accomplish that is through brand awareness. When executing marketing programs, it’s crucial the brand be consistent across all touchpoints.
NRG Energy Goes Beyond the Share Drive and Gets Highly Organized
Communications at NRG were housed in a “junk drawer” which made locating collateral and distributing updated assets very difficult. Creative requests from the field were overwhelming the marketing department.
Long John Silver’s Steps up Local Marketing Effort Using MarcomCentral
The nationwide franchise was faced with an incredibly outdated marketing content distribution system that held their most important marketing assets. They knew it was time for a more efficient solution.
Modern Woodmen Creates Compliant Marketing with an Asset Management Solution
Modern Woodmen of America’s old-school marketing asset management solution needed to go; it was struggling to unite their 1,200+ field reps. They needed a solution that made it easy for the reps to get compliant marketing on demand.
The World Bank: MAM lends a helping hand to Printing & Multimedia Services
The in house Printing and Multimedia Services needed a marketing asset management solution that could facilitate headquarter operations as well as the multi-lingual and cultural environments of over 174 global offices.
The three “R’s” of the twenty-first century, “Reduce, Reuse, and Recycle” have been joined by a fourth; “Redesign.” It is no longer enough to just do less and recycle; rather it is time to eliminate waste upstream during the concept and design of a product.