Case Studies

See how global brands succeed with MarcomCentral

The Ken Blanchard Companies Minimizes One-Off Requests with MarcomCentral

The Ken Blanchard Companies provides leadership development training for the world’s best managers. They believe that a good manager, or a bad one, can affect every aspect of your organization including employee engagement, productivity, turnover, and profitability.

Johnson Financial Group Empowers Sales Team with Customized Marketing Templates

Before MarcomCentral, Johnson Financial Group’s Marketing team created a series of product flyer templates in order to support the Sales team. However, they repeatedly would receive requests to update these templates.

DaVita Kidney Care - Control Your Brand Assets from Creation to Print

DaVita Kidney Care, a leader in quality dialysis care, employs over 70,000 people nationwide. With over 2,500 dialysis centers across the United States, each of these locations requires up to date branded marketing assets to serve their local market.

Craft Brewery Chooses MarcomCentral to Centralize Assets and Enable Distributor Network

A Michigan based craft brewery is one of the fastest growing in the country with world-class beers that they’ve been brewing since the early 2000’s. Ranked one of the top breweries in the world by for the last five years, their marketing programs and distributor network have grown right alongside their highly rated beers.


Citywide Home Loans Maintains Brand Compliance with MarcomCentral

A good portion of Citywide Home Loan’s growth has taken place in the last 7 years. While this rapid growth was very exciting, it also put a lot of pressure on the brand to remain compliant in such a highly regulated industry.


Goodwill of Middle Tennessee Streamlines Marketing Asset Development

With so many marketing pieces being created for multiple locations, it required several team members to be involved in the development process and that increasingly became a problem to manage. Brand inconsistencies became prevalent.

Dayton Children's

Dayton Children’s Hospital Launches New Brand and Transforms Management of Marketing Assets

In 2013, the organization announced a new patient tower kicking off an amazing transformation in improving quality of care and patient experience by hiring dozens of new subspecialists and implementing state-of-the art technology.

biggby coffee

BIGGBY® COFFEE Enables 200+ Franchisees with On-Demand Marketing Using MarcomCentral

As the BIGGBY® COFFEE franchise grew, they realized they needed an efficient way to support their network of franchise owners with marketing assets that serve their local business markets. Read this case study to see how they accomplished this.


YMCA of Middle Tennessee Aids Rebrand with MarcomCentral

The YMCA (“Y”) of Middle Tennessee serves 268,000 people through its member locations and programs in Nashville and the surrounding areas. It’s one of the YMCA of USA’s 2600 local charters serviced by the National Resource office located in Chicago.


Cornerstone Enables Sales with Personalized Marketing

Prior to implementing MarcomCentral, the only way for Cornerstone employees, brokers, and partners to access marketing assets was through the public website. They needed a better, more efficient way to manage their assets.

Delta Vacations

Delta Vacations Saves on Printing Costs with MarcomCentral

Delta Vacations needed to find a solution that would help limit their print spending, reduce custom requests, and enhance their brand reach. After finalizing their list of requirements, they began to search for a new platform.

New York Public Library

Using a Brand Center to Build a Cohesive Brand at the New York Public Library

The NYPL brand center became a reality using marketing asset management technology from MarcomCentral. This brand center was fundamentally a place to “park” the NYPL’s brand guidelines, but also much more.


CoolSculpting Creates One-stop Shop for Marketing Assets Worldwide

Coolsculpting’s marketing team began searching for a one-stop shop solution that could be easily accessed by end users and simply managed internally. As a global brand, CoolSculpting needed built-in support for multiple languages.

Orlando Health

Orlando Health Aims to Communicate, Protect and Build their Brand with MarcomCentral

Using MarcomCentral, Orlando Health was able to implement a robust brand management strategy by developing brand guidelines, brand standards, asset libraries, a designer’s toolkit, copywriting guidelines, and ongoing training for vendors.

Boys & Girls Clubs of America

Boys and Girls Clubs of America Empowers over 4,100 Affiliates with Marketing

The BGCA’s goal is to become the #1 youth advocate by serving even more kids and one of the best ways to accomplish that is through brand awareness. When executing marketing programs, it’s crucial the brand be consistent across all touchpoints.


NRG Energy Goes Beyond the Share Drive and Gets Highly Organized

Communications at NRG were housed in a “junk drawer” which made locating collateral and distributing updated assets very difficult. Creative requests from the field were overwhelming the marketing department.

long john silver's

Long John Silver’s Steps up Local Marketing Effort Using MarcomCentral

The nationwide franchise was faced with an incredibly outdated marketing content distribution system that held their most important marketing assets. They knew it was time for a more efficient solution.

modern woodmen

Modern Woodmen Creates Compliant Marketing with an Asset Management Solution

Modern Woodmen of America’s old-school marketing asset management solution needed to go; it was struggling to unite their 1,200+ field reps. They needed a solution that made it easy for the reps to get compliant marketing on demand.

World Bank

The World Bank: MAM lends a helping hand to Printing & Multimedia Services

The in house Printing and Multimedia Services needed a marketing asset management solution that could facilitate headquarter operations as well as the multi-lingual and cultural environments of over 174 global offices.

dow corning

Dow Corning: Reduce, Reuse, Recycle and Redesign

The three “R’s” of the twenty-first century, “Reduce, Reuse, and Recycle” have been joined by a fourth; “Redesign.” It is no longer enough to just do less and recycle; rather it is time to eliminate waste upstream during the concept and design of a product.