MAM lends a helping hand to Printing & Multimedia Services.
Based in Washington, D.C., the World Bank Group (WBG) is a family of five international organizations that make leveraged loans to impoverished countries. It is the largest and most famous development bank in the world and an observer at the United Nations Development Group. The World Bank provided approximately $30 billion in loans and assistance to “developing” and transition countries in 2012. The organization has 174 worldwide offices.
The World Bank’s core mission is to reduce global poverty and encourage healthy economies. That’s why they depend on their peoples’ own ‘grass roots’ marketing to educate others about the cause.
But being a global entity can present some major communication challenges. World Bank’s 15,000 employees span across 188 countries in 174 offices, organically creating language, culture and information silos in every corner of the globe. Brand assets were disorganized, and versioning requests and costs were out of control. The existing marketing asset management platform simply wasn’t sophisticated enough to keep up. They needed a multi-cultural, multi-lingual environment where all offices could access, localize and distribute the latest marketing materials using a new solution that was fast, flexible and web accessible.
Why they chose MarcomCentral
MarcomCentral centralized and automated the access, creation and delivery of World Bank’s static, personalized and variable data marketing assets, all within a cloud environment. Users can customize and order brochures, ebooks, letterhead, invitations, calendars, holiday cards and much more. For example, one of the most basic pieces – business cards – became the epitome of the system’s efficiency, saving them 25% in creative resources and justifying the investment in the system alone. Plus, the system tracks and reports metrics on client data, product orders, frequency of orders – all information the communications team uses to determine what materials are most effective for each audience. MarcomCentral also tackled the language barrier, thanks to the innovative multi-lingual functionality that came standard within the platform. Users now have free access to translation services for everything from traditional Romance languages to Unicode and double-byte fonts.
The results speak for themselves
It used to take between 15-18 minutes to create a marketing asset for the shopping cart. Now it takes as little as 30 seconds using features like single sign-on and active directory integrations. Tens of thousands of assets are stored within their MarcomCentral solution, including video. Updates are seamless and behind-the-scenes. One functionality has been the biggest win for the marketing team and the field with 300 plus orders per month – the production of customizable business cards. Perhaps the biggest compliment is that the system was so incredibly easy to use that it was instantly adopted by teams across the organization.
- Full deployment in less-than 6 months
- Tens of thousands of assets available
- Huge savings using system’s translation services
- Reduced creative workloads by 25%
- 96% Reduction to processing time for the field (15-18min production time cut to 30secs
- Increase labor savings per year by just giving users the ability to customize wall maps
- Positive ROI achieved within first 3 months