Retail & Franchise

Connect your stores with the customizable marketing collateral they need to attract their target audiences and build loyalty.

Anytime Access to Marketing

Give your retail or franchisees partners anytime access to technology that includes a cloud-based marketing portal that houses branded collateral that can be downloaded or printed in real time to centralize strategy and material for marketing campaigns.

Localize Your Messaging

With dynamic marketing templates, your network can personalize pre-approved marketing assets that speak to their unique audiences and help drive consumer interest and in-store sales.

Promote Your Brand on Social

Increase brand awareness and drive consumers to your retail stores with a social media tool that promotes corporate-approved content across your entire network to streamline your marketing strategy.

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Resources and Marketing Tools for Retail & Franchise Owners

Blog: Why Restaurant Franchises Needs a Local Marketing Strategy

As a nationwide restaurant franchise, being able to tailor your menu to regional locales is critical to your success and customer loyalty. When a franchise business is able to tap into the local culture, there is a higher level of authenticity associated with that restaurant and in turn a stronger tie within a community and heightened customer experience.

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Video: Local Store Marketing for Retailers & Franchises

Local store marketing (LSM) targets consumers within a specific mile radius. It’s is a proven tactic of foodservice organizations to boost in-store sales, however, it’s also being used more frequently by retail stores and franchises to differentiate their products and services in increasingly competitive markets.

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Webinar: How BIGGBY COFFEE Provides Personalized Marketing to Franchisees

Producing personalized products and assets for different departments, stores, sales reps, or channels can be extremely time-consuming. For BIGGBY® COFFEE, this story was no different. They were creating 1200+ store-specific pieces every month until they found a set of retail solutions that could help.

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Retail Marketing Solutions

A business marketing strategy does not have a one size fits all approach. Building campaigns that improve upon experience and loyalty differs from one organization to the next. What a shopping experience means to one brand is not the same thing a shopping experience means to another. We help centralize personalized materials, strategy, insights, and more with easily accessible marketing tools.