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SGIA Journal Features MarcomCentral’s DAM Capabilities

Digital Asset Management has evolved to support changes in how printed and online communications are produced and consumed, creating new opportunities for print service providers. SGIA dives into how this technology has been retooled for omni-channel marketing, offering powerful and dynamic capabilities that extend well beyond traditional centralized asset storage and retrieval to encompass new functionality like customization of marketing assets and repurposing files for different media channels.

MarcomCentral Web-to-Print is featured as a multi-functional DAM solution that allows brands to unify messaging across their organization and provide a more consistent experience across the buyer journey.