Google Analytics Integration
Marketing Analytics within MarcomCentral
MarcomCentral’s integration with Google Analytics gives administrators additional insight into your user’s activity in conjunction with our Business Intelligence reporting. With this integration, you can see what content is performing well, who is accessing it, and where you can optimize content creation.
Ensure User Adoption
Beyond content optimization, Google Analytics gives administrators an insight into the number of new users accessing the portal, average times spent in your portal, and overall behavior flow, allowing you to better understand user adoption of your technology.
About Google Analytics
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the Internet.