IBM Watson Integration

Campaign Automation within MarcomCentral

MarcomCentral’s integration with IBM Watson Campaign Automation allows users to access, customize, and send targeted email campaigns within IBM Watson’s interface. This helps administrators minimize multiple user logins on IBM Watson’s platform and lets them track email success and usage accordingly.

Design and Automate Email

This integration lets users create consistent, personalized, and relevant email campaigns that speak to your unique customers all from one single canvas. Once an email is finalized, a user can upload a list of recipients to their portal so the email is sent to the user’s specific audience.

About IBM Watson

Watson Campaign Automation is a digital marketing automation platform designed to put the power of data in the hands of the marketer. Use behavioral data from any source to create consistent campaigns wherever your customers are through channels like email, web, mobile apps, SMS, social, group messaging and more.