Oracle Marketing Cloud Integration
Central Control and Distributed Access
MarcomCentral’s integration with Oracle Marketing Cloud lets users access pre-approved emails produced by corporate marketing to send directly to contacts. This workflow is further enhanced with our Salesforce integration, meaning prospects, customers, and partners can be tracked and contacted from one single solution. Create a list from Salesforce, email the list with Oracle Marketing Cloud and see the results directly in your Salesforce account.
Local Marketing Enabled
Distributed teams, like sales teams or franchisees, can access corporate email campaigns with the option to customize pre-determined fields, helping to target local markets with personalized messaging. Corporate marketing can control the brand, messaging, and creative in their Oracle Marketing Cloud emails, yet allow users to customize marketing assets as needed. The power of marketing automation is extended to your entire workforce through this MarcomCentral integration.
Communicating with Your CRM
While the Oracle Marketing Cloud integration can be aligned with any CRM to transfer data and track activity, we’ve engineered it to work seamlessly with our existing Salesforce.com integration. A user can access their MarcomCentral portal from within Salesforce.com (or vice versa pull in their Salesforce.com data from within MarcomCentral) and select and build a campaign that is completely customized to their Salesforce.com data. The activity is recorded in both Oracle Marketing Cloud and Salesforce for improved sales and marketing success.
About Oracle Marketing Cloud
Oracle Eloqua enables marketers to plan and execute campaigns while delivering a personalized customer experience for their prospects. Campaigns greatly scale for audiences across channels including email, display search, video, and mobile. With integrated lead management and easy campaign creation, our solution helps marketers engage the right audience at the right time in their buyer’s journey.