Business Analytics within MarcomCentral
MarcomCentral’s integration with Sisense gives administrators a holistic view into usage and adoption of your MarcomCentral portal. This data-driven approach measures user activity, performance of marketing assets, and the effectiveness of marketing content.
Track Top Performing Content
Administrators can see which marketing assets are getting the most traction and can make quick adjustments based on their findings to eliminate low performers and reduce costs. They can also see what customization fields users select and update most (or least) frequently. This view into user behavior gives marketing insight into how to optimize future marketing assets for users.
Sisense is a business analytics software company with offices in all over the world. It’s business intelligence product includes both a back-end powered by in-chip technology that enables non-technical users to join and analyze large data sets from multiple sources, and a front-end for creating visualizations, like dashboards and reports, on any device, including mobile.