Business Analytics Platform within MarcomCentral
MarcomCentral’s integration with Sisense provides a platform that gives administrators a holistic view into usage and adoption of your MarcomCentral portal. This data-driven approach simplifies complex data, measures user activity in real time, performance of marketing assets, and the effectiveness of marketing content.
Track Top Performing Content
With Sisense integrations administrators can use the platform for data visualization to see which marketing assets are getting the most traction. Then, administrators can make quick adjustments based on their findings from these tools to eliminate low performers and reduce costs. They can also use these tools to see what customization fields users select and update most (or least) frequently. This view into user behavior and complex data gives marketing insight into how to optimize future marketing assets for users.
An analytics platform and dashboard integration houses insights and real-time data, from different data sources, in one accessible location. A data platform benefits your business and saves time by streamlining complex processes.
Sisense is a business analytics software company with offices in all over the world. It’s business intelligence product includes both a back-end powered by in-chip technology that enables non-technical users to join and analyze large data sets from multiple sources, and a front-end for creating a data visualization, like a dashboard or report, on any device, including mobile, within one data platform.