ImageMark Business Services began as a small forms and letterhead shop in a 3,300 sqft space with handful of employees and some basic technology like a 2 color press. Today, they’ve expanded to hosting 44 web-to-print storefronts with over 8,000 customizable products for 6,000 end users, operating from a 132,000 sqft space with 60 employees. How did they do it?
ImageMark was one of the earlier adopters of digital printing. When they made the move towards expanding their services in 2003, they needed technology that would propel their business into the future and make their vision a reality. “We knew print on demand would change the value of what could be offered,” said President & CEO Walter Payne. As they began exploring solutions that could provide both web-to-print and customized personal collateral, MarcomCentral emerged as the ideal fit.
Why they chose MarcomCentral
ImageMark was looking to drive a lot of progressive ideas forward. They needed a platform that was intuitive with the same forward-thinking capabilities. The ability to integrate web-to-print, personalization, fulfillment and inventory management were the key capabilities that lead them to MarcomCentral. The technology was reliable, easy to use, and became an effective tool in answering their most crucial business needs.
The results speak for themselves
ImageMark began offering business development rather than just print to their customers. They developed unique Point of Sale Programs that leveraged their technology across many platforms concurrently, bringing a more comprehensive service offering to the table.
After a 35 month evaluation of one of their larger clients, ImageMark found that usage went up 102% and their average cost per order decreased 15.5%. “It proves that print on demand, when done correctly, is cost effective,” said Payne.