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MarcomCentral Named Best-in-Class, Local Marketing Automation Platform

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Solana Beach, CA – August 5, 2014 – MarcomCentral, the premier online portal provider of customizable yet brand compliant local marketing communications, is chosen as a user top-performer by Gleanster Research.

The newly released “2014 Localized Marketing Automation Gleansight Benchmark Report” investigates top local marketing automation technologies as well as the challenges facing corporations looking for a scalable solution. Based on user feedback, MarcomCentral received high marks in “Overall value” and “Ease of Deployment”, and best-in-class honors for “Features and Functionality”. New features and functionality is something the solution prides itself upon as, this year, the platform made even greater enhancements to their portals’ already popular usability and customization, as well as its personalization tools.

“The ‘FusionPro’ personalization technologies are a unique differentiator for MarcomCentral and offer scalable ways to personalize images, print, urls, and microsites with data on individual recipients for a highly scalable and unique one-to-one communication.” -2014 Local Marketing Automation Gleansight Benchmark Report

The Gleanster report cited MarcomCentral’s wide variety of template options including “proposals, email, presentations, brochures, advertisements, direct mail, social media, signage, and other digital assets”. MarcomCentral’s impressive client list was also cited, “including Sears, TORO, Subway, Tyson, Crocs, and Nationwide to name a few”.

“Our team has worked hard to achieve this level of recognition, and we’re honored to be included,” says Coleman Kane, CEO and President of MarcomCentral. “Our clients are very vocal about the results they see using our platform – from increased sales at the local level to eager adoption by the local channels they depend upon to execute the system at the street level. You’re only going to see more of our product and name this year, and we’re all very excited to share even more features and integrations.”

For more information regarding local marketing solutions, MarcomCentral invites you to explore comprehensive information on their website outlining things to look for, as well as a video walk-through of their platform.