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Marketing Technology Roadshow--Atlanta

June 14, 2016

Hosted by MarcomCentral

Success in today’s marketing environment is based on the right combination of strategy and technology. Join us June 14th in Atlanta for an educational event intended to give you tactical ideas that can make an immediate impact on what you do on a day to day basis.

Speakers:

Jon Miller

Jon Miller

CEO Engagio

    Engagio
    Jon Russo

    Jon Russo

    CMO B2B Fusion - MOCCA Board Member

      B2B
      Lisa Majdi

      Lisa Majdi

      Director of Vertical/Enterprise Marketing for Cox Business

        Cox Business logo
        Peter Herbert

        Peter Herbert

        VP Marketing, VersionOne

          Version One - Agile Made Easier
          Melody Dunn

          Melody Dunn

          Chief Design Officer for IBM Commerce

            IBM
            Forrest Leighton headshot

            Forrest Leighton

            VP of Marketing for MarcomCentral

              2015-marcomcentral-logo

              Agenda:

              • 9:00am-9:30am
              • Breakfast and Networking
              • 9:30am-9:45am
              • Welcome Message
              • Presenter: Forrest Leighton
              Forrest Leighton Biography

              Forrest Leighton is the VP of Marketing for MarcomCentral, a cloud-based marketing asset management software company. As VP of Marketing, Forrest oversees the awareness and demand generation strategy and is responsible for driving revenue growth in new markets.

              • 9:45am-10:15am
              • Keynote Session
              • Presenter: Jon Miller
              • Join Jon as he delivers the keynote and shares how to begin to incorporate Account Based Marketing as part of your marketing strategy.
              Jon Miller Biography

              Jon is a marketing entrepreneur and thought leader. He is currently the CEO and co-founder of Engagio, an “all-in-one” platform for account based marketing. Previously, Jon was a co-founder at Marketo (Nasdaq:MKTO), a leader in marketing automation.

              He is a speaker and writer about marketing best practices, and is the author of multiple marketing books including Engagio’s Clear and Complete Guide to Account Based Marketing and Marketo’s Definitive Guide to Marketing Automation. Jon has a passion for helping marketers everywhere, and is on the Board of Scripted and is an adviser to Optimizely and Newscred. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue.

              Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

              • 10:15am-11:00am
              • Panel Discussion
              • Moderator: Jon Russo
              • Panelists join together to discuss what has brought them the most success in the areas of Lead Generation, Account Based Marketing and Local Area Marketing and the technologies that have enabled that success from CRM to marketing automation and predictive analytics to marketing asset management.
              Jon Russo Biography

              Jon Russo is a three-time global Chief Marketing Officer in successful high tech companies based in Silicon Valley, New York City, and in Luxembourg. He currently runs B2B Fusion, a sales and marketing performance company focused on connecting marketing investment to new revenue for high technology, financial services, and healthcare companies. Clients include Anthem, Thomson Reuters, and Level(3) among others. He holds a Masters Certification in Eloqua and has recently been selected by the Sales Lead Management Association as one of the top 10 Demand Generation Industry Experts.

              A former active duty Army Officer, Jon earned his masters in business from the Haas School of Business, University of California at Berkeley and his bachelors of science in Finance from the University of Connecticut.

              Lisa Majdi Biography

              Lisa Majdi joined Cox Business in November, 2012 as the Director, Mid-Market/Large Local and Vertical Segment Marketing. In 2014, she added Channel Support for Indirect and Carrier plus Sales Enablement, Customer Education for all segments including SBM to her duties.  Her responsibilities are to define, drive and lead the national marketing strategy for the Mid-Market/Large Local customer segment of Cox Business by developing integrated marketing programs and campaigns, for both acquisition and retention, to maximize growth, improve customer retention and drive market share.  In addition, she’s tasked with driving growth in adjacent channels with all aspects of customer-facing materials, direct marketing and awareness campaigns, seminars and events.  She also is responsible for ensuring that the sales organizations are well equipped with the tools, materials and other resources necessary to effectively sell Cox Business’ products and solutions and educate customers on use of the features/benefits of their solutions.

              Lisa has over 20 years of experience in segment marketing, customer relationship management and marketing communications with Verizon Wireless, BellSouth and AT&T prior to joining Cox Business.  In addition to marketing leadership roles, Lisa has worked in sales organizations and at regional and national advertising agencies.  She holds a Masters degree in Communications from Western Kentucky University and a Six Sigma Green Belt certification.  She is an honorary board member with Special Olympics Georgia and avid boater.

              Peter Herbert Biography

              Peter is responsible for the marketing at VersionOne, a software company dedicated to helping organizations of all sizes succeed with agile software development and other agile initiatives. Currently, Peter is focused on Account-Based Marketing (ABM) success in a highly competitive enterprise market and helping his team be adaptive and innovative through Agile Marketing practices. Peter has nearly 20 years of experience for both global and emerging technology companies. Prior to VersionOne, he served as VP of Marketing at Brightree (acquired by ResMed) and held senior marketing positions at Atlanta-based technology companies such as TerraGo Technologies, DataPath, S1, and Radiant Systems. He graduated from New York University and has an MBA from Emory University.

              Melody Dunn Biography

              A passionate marketer, Melody first decided to pursue a career in Marketing when she received a B.B.A. degree in Marketing from Emory University. She gained International Marketing experience through an internship with Shiseido Cosmetics Ltd. as a part of her M.S. degree in Japanese Business. Melody has 21 years of marketing experience at IBM and was certified as an IBM Direct Marketing Professional in 1997. She received IBM’s first Direct Marketing Association Silver Echo award for the AS/400 Catalog and a Silver Ozzie award for B2B catalog design. Melody was interviewed and quoted in the book, “Analytics Across the Enterprise – How IBM Realizes Business Value from Big Data and Analytics”. She was responsible for leading the most successful, largest, and most complex implementation of four marketing automation applications simultaneously to 79 countries in 18 months. Recently, she delivered IBM Commerce’s first organically developed Saas product to market, Journey Designer. Melody now leads the effort to use IBM Design Thinking expertise to improve the user experience across the IBM Commerce portfolio.

              • 11:00am-12:00pm
              • Breakfast and Networking

              Location: