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Marketing Technology Roadshow--Boston

June 15, 2016

Hosted by MarcomCentral

Success in today’s marketing environment is based on the right combination of strategy and technology. Join us June 15th in Boston for an educational event intended to give you tactical ideas that can make an immediate impact on what you do on a day to day basis.

Speakers:

Jon Miller

Jon Miller

CEO Engagio

    Engagio
    Jon Russo

    Jon Russo

    CMO B2B Fusion - MOCCA Board Member

      B2B
      Cynthia Gumbert

      Cynthia Gumbert

      VP, Marketing Tech & Demand Analytics, CA Technologies

        CA Technologies
        Jim Somers

        Jim Somers

        VP of Marketing for Join.me

          join me logo
          Forrest Leighton headshot

          Forrest Leighton

          VP of Marketing for MarcomCentral

            2015-marcomcentral-logo

            Agenda:

            • 6:00pm-6:30pm
            • Cocktails and Networking
            • 6:30pm-6:45pm
            • Welcome Message
            • Presenter: Forrest Leighton VP Marketing, MarcomCentral
            Forrest Leighton Biography

            Forrest Leighton is the VP of Marketing for MarcomCentral, a cloud-based marketing asset management software company. As VP of Marketing, Forrest oversees the awareness and demand generation strategy and is responsible for driving revenue growth in new markets.

            • 6:45pm-7:15pm
            • Keynote Session
            • Presenter: Jon Miller
            • Join Jon as he delivers the keynote and shares how to begin to incorporate Account Based Marketing as part of your marketing strategy.
            Jon Miller Biography

            Jon is a marketing entrepreneur and thought leader. He is currently the CEO and co-founder of Engagio, an “all-in-one” platform for account based marketing. Previously, Jon was a co-founder at Marketo (Nasdaq:MKTO), a leader in marketing automation.

            He is a speaker and writer about marketing best practices, and is the author of multiple marketing books including Engagio’s Clear and Complete Guide to Account Based Marketing and Marketo’s Definitive Guide to Marketing Automation. Jon has a passion for helping marketers everywhere, and is on the Board of Scripted and is an adviser to Optimizely and Newscred. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue.

            Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

            • 7:15pm-8:00pm
            • Panel Discussion
            • Moderator: Jon Russo
            • Panelists join together to discuss what has brought them the most success in the areas of Lead Generation, Account Based Marketing and Local Area Marketing and the technologies that have enabled that success from CRM to marketing automation and predictive analytics to marketing asset management.
            Jon Russo Biography

            Jon Russo is a three-time global Chief Marketing Officer in successful high tech companies based in Silicon Valley, New York City, and in Luxembourg. He currently runs B2B Fusion, a sales and marketing performance company focused on connecting marketing investment to new revenue for high technology, financial services, and healthcare companies. Clients include Anthem, Thomson Reuters, and Level(3) among others. He holds a Masters Certification in Eloqua and has recently been selected by the Sales Lead Management Association as one of the top 10 Demand Generation Industry Experts.

            A former active duty Army Officer, Jon earned his masters in business from the Haas School of Business, University of California at Berkeley and his bachelors of science in Finance from the University of Connecticut.

            Cynthia Gumbert Biography

            Cynthia runs Marketing Technology at CA Technologies as well as the demand analytics and account targeting functions. Over the past 16 years, Cynthia has overseen demand generation, product marketing and sales enablement functions, as well as leading marketing technology “stacks” at Fortune 500 companies, startups and nonprofits. She has just been named as one of the top 30 women in MarTech by Heinz Marketing.

            Cynthia built the global lead generation engine for Dell, overseeing a massive automation, lead management, and analytics platform that supported 4,000 marketers and almost 19,000 sales people. She won ITSMA’s Marketing Excellence Award and Sirius Decisions’ 2013 ROI Award. She presented at the 2015 MarTech summit, has guest taught university Marketing classes and has given various Marketing leadership seminars for ANA and other groups in addition to writing blogs on Marketing Technology.

            Cynthia has engineering degrees from MIT and Tufts, an MBA from Harvard and a passion for using a combination of technology and people to improve customer experience and grow new products.

            Jim Somers Biography

            Jim brings to LogMeIn more than 15 years of experience in SaaS technology, marketing automation, mobile apps and cloud collaboration. Before coming to LMI, Jim ran marketing for Relayware, a cloud provider of enterprise channel management software. Prior to joining Relayware, Jim spent over a decade in the mobile industry heading up marketing for Antenna Software (acquired by NASDAQ: PEGA) and Fiberlink Communications (acquired by NYSE:IBM).

            Prior to his time in mobile, Jim was Director of Marketing Services for marketing automation pioneer, Responsys (acquired by NYSE: ORCL) where he established the company’s marketing consulting practice. Jim started his career in advertising as an Account Executive for Ogilvy & Mather and Lintas Worldwide, and worked for AT&T as a Marketing Director in their Consumer Services division.

            • 8:00pm-9:00pm
            • Cocktails and Networking

            Location:

            LogMe In

            Parent company of join.me