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Marketing Technology Roadshow--NYC

May 3, 2016

Hosted by MarcomCentral & Jon Russo of MO-CCA and CMO of B2B Fusion

Success in today’s marketing environment is based on the right combination of strategy and technology. Join us May 3rd in NYC for an educational event intended to give you tactical ideas that can make an immediate impact on what you do on a day to day basis.


Jon Miller

Jon Miller

CEO Engagio

    Jon Russo

    Jon Russo

    CMO B2B Fusion - MOCCA Board Member

      Dawn Fitzgerald

      Dawn Fitzgerald

      Head of Marketing Services, for Pershing, a BNY Mellon company

        Pershing A BNY Mellon Company
        Rachel Meranus

        Rachel Meranus

        CMO for Olapic

          Forrest Leighton headshot

          Forrest Leighton

          VP of Marketing for MarcomCentral

            Lawrence DiCapua

            Lawrence DiCapua

            Global Director, Revenue Marketing, GE



              • 6:00pm-6:30pm
              • Cocktails and Networking
              • 6:30pm-6:45pm
              • Welcome Message
              • Presenter: Forrest Leighton VP Marketing, MarcomCentral
              Forrest Leighton Biography

              Forrest Leighton is the VP of Marketing for MarcomCentral, a cloud-based marketing asset management software company. As VP of Marketing, Forrest oversees the awareness and demand generation strategy and is responsible for driving revenue growth in new markets.

              • Presenter: Seth Besmertnik, CEO & Co-Founder Conductor
              Seth Besmertnik Biography

              Since co-founding the company, Seth has navigated Conductor through multiple financing rounds and extraordinary growth including being ranked the 13th fastest growing software company in the US & the 3rd Best Place to Work in New York City. Today, Conductor is the market leading Web Presence Management Platform for companies with WPM and SEO teams, and the agencies that support them. The company boasts the biggest customer list in the category including more than 500 Fortune and Internet Retailer 500 brands like Under Armour, Citi and FedEx.

              Seth regularly presents at industry events as an expert in search marketing and frequently guest lectures on entrepreneurship at universities. Seth was selected as a Finalist for Ernst & Young’s prestigious Entrepreneur of the Year Award. He tweets at @besmertnik and writes on the Conductor Blog.

              Seth holds B.S. in Entrepreneurial Management from Baruch College’s Zicklin School of Business.

              • 6:45pm-7:15pm
              • Keynote Session
              • Presenter: Jon Miller
              • Join Jon as he delivers the keynote and shares how to begin to incorporate Account Based Marketing as part of your marketing strategy.
              Jon Miller Biography

              Jon is a marketing entrepreneur and thought leader. He is currently the CEO and co-founder of Engagio, an “all-in-one” platform for account based marketing. Previously, Jon was a co-founder at Marketo (Nasdaq:MKTO), a leader in marketing automation.

              He is a speaker and writer about marketing best practices, and is the author of multiple marketing books including Engagio’s Clear and Complete Guide to Account Based Marketing and Marketo’s Definitive Guide to Marketing Automation. Jon has a passion for helping marketers everywhere, and is on the Board of Scripted and is an adviser to Optimizely and Newscred. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue.

              Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

              • 7:15pm-8:00pm
              • Panel Discussion
              • Moderator: Jon Russo
              • Panelists join together to discuss what has brought them the most success in the areas of Lead Generation, Account Based Marketing and Local Area Marketing and the technologies that have enabled that success from CRM to marketing automation and predictive analytics to marketing asset management.
              Jon Russo Biography

              Jon Russo is a three-time global Chief Marketing Officer in successful high tech companies based in Silicon Valley, New York City, and in Luxembourg. He currently runs B2B Fusion, a sales and marketing performance company focused on connecting marketing investment to new revenue for high technology, financial services, and healthcare companies. Clients include Anthem, Thomson Reuters, and Level(3) among others. He holds a Masters Certification in Eloqua and has recently been selected by the Sales Lead Management Association as one of the top 10 Demand Generation Industry Experts.

              A former active duty Army Officer, Jon earned his masters in business from the Haas School of Business, University of California at Berkeley and his bachelors of science in Finance from the University of Connecticut.

              Dawn Fitzgerald Biography

              Dawn Fitzgerald is a Director in the Global Marketing and Communications department for Pershing, a BNY Mellon company. Dawn serves as head of Marketing Services with leadership responsibilities for digital marketing, social media, visual brand and design, program management and Marketing Center, the firm’s online advisor marketing tool. Prior to her current role, she led the Executive Planning team supporting the strategic messaging and presentation development for the chairman, chief executive officer and chief operating officer of Pershing. Over her career, she has led the strategic and tactical marketing plans for brand management, the launch of the firm’s corporate website, pershing.com and the introduction of Pershing’s award-winning social media program.

              Prior to joining Pershing in 2007, Dawn was an investment writer at J.P Morgan Asset Management. She also has experience as a publicist and a marketing coordinator at John Wiley & Sons, Inc., a publishing house. She earned a Bachelor of Arts degree in Communications from the University of Scranton. Dawn is a member of the American Marketing Association and the Financial Communications Society.

              Rachel Meranus Biography

              Rachel Meranus, Olapic’s Chief Marketing Officer, has nearly 20 years in B2B marketing within the digital media and technology space. As CMO of Olapic, the visual marketing technology company that enables marketers to create more authentic brand experiences through consumer-generated content, Rachel leads global marketing and communications strategies, focusing on driving demand and revenue from the world’s largest brands and retailers, and growing Olapic’s leadership position within the visual marketing industry.

              Rachel joined Olapic from her role as CMO of MediaMath, where she helped accelerate the ad tech company’s global growth and maximize value from data, technology, and media partners within its ecosystem. Prior, Rachel transformed PR Newswire’s marketing team into a revenue-generating function through integrated content marketing campaigns and sales alignment. While there, she was honored as a finalist for the Content Marketing Institute’s Content Marketer of the Year Award.

              Rachel currently resides in Montclair, NJ with her husband, son, and daughter.

              Lawrence DiCapua Biography

              As leader of GE’s Revenue Marketing Center of Excellence, Lawrence’s goal is to make it easier for GE businesses to sell and easier for GE customers to buy. A crucial part of this involves helping GE businesses adapt to the newly empowered buyer by leveraging the optimal marketing strategy and technologies. Since Lawrence launched the CoE, the impact of Revenue Marketing has been measured in deeper relationships with key audience segments and a substantial lift in wins and pipeline.

              Prior to joining GE, Lawrence led Relationship Marketing at PepsiCo, leveraging rich consumer data to create engaging, tailored experiences across multiple digital touch-points, resulting in significant lifts in brand equity and sales. Lawrence has also held senior marketing/analytical positions at McKinsey & Company and JPMorgan Chase.

              Lawrence holds an MBA from the NYU’s Stern School of Business and a BA from the University of Vermont.

              • 8:00pm-9:00pm
              • Cocktails and Networking


              Conductor Headquarters